If you want to achieve great results with your online marketing, I believe you need to become a really good observer. This means developing the ability to see what other people miss; to observe what someone is doing in order to get a result.
For example, I received an email recently from someone who made the links on his blog ‘do-follow’. He said he did this, after seeing me offer these ‘special links’ here and the huge response it got. He wanted to know why it hadn’t generated any extra traffic or comments to his blog when he added it there.
The bigger picture
A good observer would have seen the bigger picture. For example, he would have checked jimsmarketingblog.com out on alexa.com or compete.com and seen that it already had a large readership. The readership of my blog did not just grow magically overnight, after that single post.
Secondly, a good observer would have seen that I have a great online network of people around me; via my newsletter subscribers, readers of my website and the 14,000 people I network with on twitter. This means there was an existing marketplace for these special do-follow links before I decided to add them to jimsmarketingblog.com.
You can learn a lot more about how to market your blog or website, by observing what marketing professionals do; as well as reading what we write. If you just read the posts, you are missing half the picture!