Jim's Marketing Blog

Marketing tips and ideas to help you grow your business, by Jim Connolly

How to make your business more human and more profitable

One of the best ways to develop a successful and sustainable business, is to develop deep, rewarding relationships with your customers or clients. A very common complaint people have, is that vendors often work hard to encourage them to become customers, but then become less interested in talking to them, once they have ‘converted’ them.Continue Reading

Making your own luck

The man who lives next door to me is about to become extremely lucky. Next month, tourists on ‘walking holidays’ start arriving in the village where we live and on most days, at least one of them will tell John how lucky he is, to have such a beautiful garden. He generally just thanks themContinue Reading

Klout experiment update!

It’s a week since I started my Klout experiment and I thought I would give you a very quick update. My Klout ‘influence’ numbers When I set up my Klout account 7 days ago, my initial score was 10. Then, after 3 days the score jumped to 60. Apparently, it takes around 48/72 hours forContinue Reading

Criticism is always personal

How do you deal with it, when someone says something negative about you or your work? I was thinking about this recently, when I saw someone reacting to some very negative comments on her blog. The blogger was clearly frustrated and angry, judging by the way she reacted. At one point, someone told her toContinue Reading

Let’s market your business!

Have you been thinking about joining my marketing program; where I work with you for a whole year, helping you to grow your business and boost your profits? Well, if you have, I’ve some VERY good news for you. There is a position available for you in just 4 WEEKS! You can find out moreContinue Reading

Attract more word of mouth referrals with this simple marketing tip!

If you would like to attract more word of mouth referrals, this post is JUST for you! I’m going to start with a question: How easy is it for your clients or customers, to spread the word about how amazing your service is, to the right people AND with the correct message? Word of mouth:Continue Reading

Massively boost your sales and profits by focusing on these 2 things!

If you want to increase your sales, revenues AND profits, you will love this post. It shows 2 areas of your business you need to focus on and provides a link to dozens of practical ideas you can use. 1. You need to focus on increasing the value of your work We live in anContinue Reading

Klout: Has the service improved?

Klout, the controversial service that claims to be able to measure our influence, say that their algorithm has become more accurate, since I ditched the service last year. Like many users, I was amazed how inaccurate Klout scores were and asked for my account to be deleted. Today, there are well qualified people being refusedContinue Reading

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