What kind of impression are you creating, in the mind of your prospective clients and customers? In this post, I explain why image is so important and also answer an often asked question.
As many readers have noticed, I’ve added some new branding to Jim’s Marketing Blog and my social networking accounts.
A few weeks ago, I hired a professional photographer to take some honest, up to date photos of me for the blog. Then last week, I added my new logo and branding, which was created by the award winning team at Attract.
Why the new branding?
It matters. No… it REALLY matters!
As soon as a prospective client or customer connects with you on your website or a social network, they start to form their initial impression of you.
You can either present them with a professional image or… not.
Why do I invest thousands a year on a site that offers free information?
People ask me that question a lot. It’s perfectly true that the vast majority of people who read Jim’s Marketing Blog, are here exclusively for free information. They are the freebie crowd. It’s what freebie hunters do.
However, the reason I invest thousands of pounds here every year, isn’t for the freebie crowd. It’s for the total opposite crowd… professional business owners. These amazing people contact me every day to either Pick My Brain or join my 1 Year Marketing Service.
If I want professional business owners to continue contacting me, my message and the image around it, needs to be worthy of their valuable attention.
The same applies to your business
The first impression you give to your prospective clients or customers, is enormously important. It’s either generating trust or generating doubt. It’s either supporting your marketing promises or destroying your marketing promises.
The bottom line: Your image is either helping your business or hurting your business. You’re losing a fortune if you neglect it.