Today, I have 5 questions to help you and your business thrive. Each question comes with a suggestion, to point you in the right direction.
1. Are you earning trust by setting self imposed deadlines?
A great way to build trust is to deliver on a promise.
Think about it: Telling a client that their project will be ready “by the end of the week” is way less powerful, than telling her it will be ready “by 9am Thursday”.
Set deadlines and then deliver. When a client trusts you to deliver on your promises, they are extremely unlikely to seek out another provider. They are also massively more likely to recommend you to their friends. I wrote about this here.
2. Are you running your business?
If not, your business is running you. Unless you are working to a plan, you are simply reacting to whatever circumstances arise.
Tip: Never take business planning advice from someone, who has not achieved what you want to achieve. For example, be extremely cautious of marketing consultants who have to attend networking groups, because their own marketing doesn’t generate enough leads. There’s a powerful signal there.
3. Are you attracting daily sales or client enquiries from your website?
If not, you’re needlessly missing out on a wonderful opportunity. My blog generates over 100 emails a day — often twice that. Your site can be a sales generating machine too. However, it needs to be optimized correctly and you need to have the right strategy behind it. Invest in getting this right or you’re leaving money on the table every day.
Tip: Don’t copy what you see other sites doing. Almost every small and medium sized business blog or website I see, is poorly optimized.
4. Are you associating with the right people?
We tend to grow in the same direction as those we associate with. Mix with the wrong people and one day, everything they have will be yours. Think about that for a moment.
5. Are you learning from past business mistakes or repeating them?
If you are facing the same old frustrations, it’s because you’re repeating the same old errors. For better results, you need a better strategy. Old ways won’t open new doors.
I hope you find these ideas useful. More importantly, I hope something here inspires you to take positive action.