Jim's Marketing Blog

Marketing tips and ideas to help you grow your business, by Jim Connolly

Let Leonardo da Vinci inspire your creativity

On the anniversary of Leonardo da Vinci’s birthday, I am reminded of something da Vinci said, which had a huge impact on me. Today seems an appropriate time to share it with you. “Iron rusts from disuse; stagnant water loses its purity and in cold weather becomes frozen; even so does inaction sap the vigourContinue Reading

WordPress botnet attack: Improve your security

If you have a WordPress blog or website, it’s important that you improve your security, as soon as possible. This post explains why and offers some tips to make your WordPress site safer and gives you links to 2 free security tools you can use. WordPress botnet attack Hosting companies worldwide are reporting a surgeContinue Reading

How to get the attention of prospective clients and motivate them to take action

Here are 2 essential areas to focus on, if you want to attract the attention of prospective clients and inspire them to take action. Once you have improved your listening skills, it’s time to invest in the following. 1: Have something worth saying If you want to get your voice heard by your marketplace, youContinue Reading

How to get more done in less time AND improve your thinking!

Many people ask me how I manage to run a busy marketing business and still produce so much creative content every day. So, here’s my secret! My secret I figured out a long time ago that there is never enough time to do everything. However, I discovered that you can find the time to doContinue Reading

There is no such thing as a Little White Lie

In marketing, there’s no such thing as a Little White Lie. Every lie, no matter how small, has the potential to become big and toxic when it’s exposed. Everything changes When we discover someone has lied to us about something, it causes us to question everything else they say. We wonder what bigger lies theyContinue Reading

Literally throwing money down the toilet – Yes, literally!

I had to smile yesterday, on a trip to Gainsborough Old Hall, Lincolnshire. This stunning building was built in 1460 and attracts visitors because of the excellent condition of the building and its royal connections. Spending a penny? What made me smile, was when I noticed that people had been literally throwing their money downContinue Reading

TV programming?

If we watch too much TV, it shows. It shows in our language It’s easy to adopt the buzz words used in high profile commercials and popular TV shows, without even noticing. For instance, the next time you hear someone tell you “I’m loving… (whatever)” rather than “I love… (whatever)”, they are showing you howContinue Reading

Breaking preconceptions

No matter what line of business you’re in, your prospective clients will have had some kind of previous experience related to it. Why this should matter to you Before they open your email or you open your mouth, their experience of your industry or profession will have already set the stage. If you fail toContinue Reading

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