You can’t casually run a business, if you want to achieve above average results. Why? Because success doesn’t interrupt us. It requires planning and action. If you want your business to grow, you need a marketing plan and then you need to work that plan. If you want to retain your clients or customers, you… Continue Reading
Marketing tips and ideas to help you grow your business, by Jim Connolly
Make today a day you will never forget
With each new day, life offers you an amazing opportunity. Just as you once dreamed, you can decide today to become a dreamer again. Just as you once believed, you can decide today to become a believer again. The starting point? It starts with the decision to let go of the familiar and reach for… Continue Reading
3 Things to focus on if you want to quickly see amazing results
How is business? If you would like to attract more high quality clients or make more sales, here are 3 areas that can produce massive, immediate results. They are based on 3 of the areas I work on, when I start marketing a new clients business. 1: Why should someone hire you or buy from… Continue Reading
I have to share this with you
I received a message from an accountant today, via the contact form on the Marketing Mentor page of the blog. I have to share it with you, because it makes a very powerful point in just a small number of words. Here’s the key section from the email: I spend every working day telling people… Continue Reading
How to make better business decisions
Today’s post is all about how to make better business decisions, by filtering the advice and information you receive. Bad advice with good intentions There seems to be no shortage of people, eager to give their unrequested advice to business owners. I have been thinking about this a lot lately. A local business has recently… Continue Reading
Stupidity?
I heard a business owner earlier, saying his customers were too stupid to understand how great his offers are. He was wrong Here’s the thing: When a prospective customer does not understand a marketing message, the focus should be on building a better message. Writing people off as stupid is where the real stupidity comes… Continue Reading
How to get more Word Of Mouth publicity
Here’s a quick way to attract more word-of-mouth publicity for your business. Learning what works You are a business owner, a client and a customer. This gives you a superb opportunity to see what works, learn from it and apply it into your own business. Here’s what I mean: You are a client: As a… Continue Reading
Quick Marketing Tip: Stop trying to appeal to everyone
One of the golden rules of successful marketing, is to identify exactly who your customer or client is, then focus exclusively on them. This is the opposite of what we see most small business owners doing. They try and be a little relevant to everyone and succeed in being directly relevant to no one. Don’t… Continue Reading