Your main competitor is seldom an alternative provider.
Your main competitor is usually apathy… the decision to do nothing.
Before working out how you compare to competing providers, measure your service against the decision to do nothing.
- Why should people risk placing their trust in you?
- Why should they give you their attention?
- Why should they go through the hassle of hiring you or buying from you? [Tip: This will help.]
Answer those questions correctly and you will have crafted a clear, motivating story for your prospective clients.