It has never been easier to tell the world, what our unique take is. Thanks to social media, those of us with an Internet connection have a voice, which previous generations could only dream of.
So, what do we do with this amazing opportunity?
Some embrace it
A small minority of people have grabbed the opportunity with both hands. As a result, they have developed large, targeted audiences of people who follow and value their work. They tell us what their story is and what they think, which allows us to decide if we agree with them or disagree. This means they attract insiders and repel outsiders. Their insiders go on to hire them, buy from them and share their work, because they value what these rare people think.
The majority have decided to ignore the opportunity. Rather than tell us what they think, they choose to ditto those who grabbed this opportunity. They are the people we occasionally bump into, but know almost nothing about. This means they attract few insiders or outsiders. They are fascinated with rhinos and use all the cool tools. They are largely invisible, because they choose the camouflage that comes when we keep our thoughts, ideas and perspectives hidden.
The bottom line: We can show the marketplace who we are and what we think or we can simply ditto what others have to say. It’s our voice and our choice.