This short post gives you a simple, yet powerful way to massively increase the number of sales leads you attract with your marketing.
When someone who is interested in working with you calls you, emails you or meets with you, you welcome it. Furthermore, you are helpful, extremely friendly and not at all pushy. So, let people know!
Lead generating: Removing the pressure
If you want to increase the number of marketing leads you generate, your marketing needs to reassure prospective clients. It needs to tell them that their call is welcome and that they will be under no kind of obligation to buy, just because they speak with you or email you. This takes the pressure out of the situation, for the prospective client. They are now confidently expecting a friendly chat, where they can get the information they need, in order to make the right purchasing decision.
In my own marketing, I reassure people by explaining it like this:
For more information about working with me, with no obligation whatsoever, simply email me using that link or via jim(at)jimsmarketingblog.com. Alternatively, you can call me on 01427 891274. I will happily answer any questions you have and make sure you get all the information you need.
This ultra low-pressure / no pressure approach can be extremely effective, when combined with a compelling product or service. Every day, people call or email me, to find out more about us working together.
Be one of the few
Never assume that your prospective clients will know, in advance, that you will handle their inquiry in a friendly and professional way. Be one of the few, who makes it clear that they are not about to face a high pressure sales pitch and watch what it does to your lead generation!