Usually there are 2 options open to us, when making business decisions:
- We can do what’s easy.
- We can do what’s right.
Yes, sometimes the easy option and the right option are the same. However, most important business decisions are not easy. They require risk. They cause you to leave your comfort zone. It’s how all meaningful, commercial progress is made.
Easy… but wrong
Why do business owners operate behind a crappy looking, dated website? Because it’s easy to let it slide. It’s easy to fool themselves that it doesn’t matter. It’s easy to pretend that potential customers won’t notice how cheap their business looks. It’s easy… but wrong.
Why do business owners persist with a strategy that means they work too many hours for too little reward? Because it’s easy to go with the flow. It’s easy to stick with what they’re used to. It’s easy… but wrong.
Ironically, the easiest way to build a successful business is to make the right decisions. It’s the easiest way, because it’s the only way.