I was recently reading a post over on Seth Godin’s blog, where he talks about the 2% of people who will complain or disagree whenever you do anything that gets their attention. Now, I’m not sure that number is 2%, in my experience it’s a lot lower than that, but Seth’s point is correct. Whenever… Continue Reading
Marketing tips and ideas to help you grow your business, by Jim Connolly
Internet Marketing for Smart People
Very rarely, something comes along that I absolutely have to share with you. I’m delighted to say that today is one of those days! Internet Marketing for Smart People Radio Today, I want to recommend you go and check out Brian Clark and Robert Bruce’s new Internet radio show: Internet Marketing for Smart People. The… Continue Reading
A new look at Jim’s Marketing Blog!
As part of my ongoing effort to make this site as easy to read and navigate around as possible, I have made some subtle changes to the overall look and feel. The main content area is slightly wider than before. The light blues have been replaced with less distracting shades of grey, to make it… Continue Reading
The secret to getting your marketing messages understood
Today’s post can help you improve the effectiveness of your marketing so that you achieve more of the bankable results, which your hard work deserves. I want to start by telling you about one of the best kept secrets of the world’s most effective copywriters and marketing experts: Frequency! With marketing, there are 2 main… Continue Reading
The 4 step process behind every commercially successful site!
No matter how wonderful your SEO is or how much you spend on advertising, great content is essential if you want to transform your site’s traffic, into commercial success. Why is content so important? When people find interesting or valuable information on a site (great content), they are likely to take 4 steps. These 4… Continue Reading
Here’s why I don’t give reviews, but why you may want to
I have had many people ask me why I don’t provide book reviews here, so I thought I would quickly answer the question in this post. Like many well read bloggers, I was sent a review copy of the excellent, new Tony Hawk book a few weeks ago, along with the opportunity to interview Tony,… Continue Reading
It’s yours!
If your marketing emails and direct marketing fail to inspire people to call you, it’s not their problem. It’s yours! If your marketing messages tend to attract inquiries from the wrong kind of people, it’s not their fault. It’s yours! If your website only gets a small amount of traffic from Google, it’s not Google’s problem. It’s yours!… Continue Reading
Now you can attract more great clients and increase your income too!
This brief post is all about how you can attract more high quality clients or make more sales, by understanding and servicing the needs of your marketplace. For example, if Bob is really hungry and he smells something great cooking from a nearby food outlet, it will immediately capture his attention and he will almost… Continue Reading