I have some great news for you!
It’s entirely possible that you already have all the assets you need, in order to achieve the commercial success you want (and more.) The challenge, is that small business owners are often unable to see these game-changing assets, especially when they really need them!
The reason I am writing this post, is to make you aware that they do exist and to encourage you to look for them.
Gold dust in your inbox
Here’s a common example of what I mean: Right now, there are emails in your inbox, which you opened because the subject line of the email compelled you to open it. Could that subject line be adapted and applied to your own email marketing? If you did that and it increased your open rate by 15%-20%, what impact might that have on your sales figures over the coming 12 months? There are usually dozens of other hidden assets, which small business owners are sitting on, unaware of their value.
I was prompted to write this post, after speaking with a guy on Saturday, (I’ll call him Bob) who had an amazing story.
Bob has worked hard all his life in blue collar jobs, and has always been short of money. He told me how, when he was around 20 years old, he was given a painting by a friend; after his friend moved home and couldn’t find anywhere suitable for it. Around 40 years later, Bob gave the painting to a friend, as he had never liked it. His friend decided to have the painting re-framed, and the framer immediately spotted that it was valuable. Bob assumed the “ugly” painting was just a worthless print. The reality was that it was a highly collectable, original painting, which sold for £150,000.
Bob explained that there were countless occasions during his life (he’s in his seventies now), where he was desperately short of money. As he worried about paying the rent, he was walking past a painting in his hallway, so valuable that it would have paid off his bills and still given him a 6 figure sum to invest.
Finding your hidden assets
Take a long, detailed look at your business, for valuable, hidden assets. The best tip I can give you, is that they seldom look like valuable assets.
Just as opportunities usually come disguised as hard work, valuable assets are often disguised as ugly paintings or deleted emails and they are usually hidden right under your nose!