There are so many things you can learn or invest in, which could improve your business results. This blog alone has thousands of ideas you can try. So, with all that choice out there, where is the best place for you to begin?
Where to begin?
The marketplace doesn’t really care if Bob is a little better, faster or cheaper than his competitors. That stuff is marginal. It’s nothing to get excited about. It isn’t memorable. It’s unlikely to attract much word of mouth publicity or motivate people to switch from their current provider, to Bob.
Here’s an idea
Think of the service providers, who have inspired you to switch from your old provider to them. Think about the last business, who compelled you to praise them to your friends. Now, ask yourself this question and write down as many answers as you can:
What was it that prompted you to switch to them (and or) shout about them from the rooftops?
Be especially on the lookout for answers from industries, which are different from your own. In my experience, that’s where some of the best ideas come from.