In the village where I live, there are 2 routes you can take to the next village.
- The first route is a regular road. You can use this road to drive or cycle to the next village in minutes, but you won’t see a great deal.
- The second route is a bumpy footpath across several fields. You can only walk along this route, but if you do, you will see; a stream, flowers, birds of prey, frogs, cows, sheep, horses, goats… You get the picture.
The first route reminds me of the path some people take with their business. They need a so-called “proven” plan, a Dummies Guide – Something they can follow without too many surprises.
There’s an old saying I love, which tells us:
Life is not measured by the number of breaths we take, but by the moments that take our breath away.
No one said business had to be boring or predictable. If you feel a little uninspired with your business right now, take it off road for a little while. You may find it extremely profitable!