Business success is never the result of one big thing. It’s the natural conclusion of doing 101 different things extremely well, which combine to create something amazing.
Allow me to explain.
Looking for the secret sauce
Some years ago, I spoke with the owner of an office supplies company. He told me that he was going crazy, trying to figure out how one of his competitors was doing so well. He explained that he had studied them for a decade, trying to find their secret sauce, as he put it.
Then, he hired one of his super-successful competitor’s former employees and discovered the root of their success. It wasn’t any one thing or secret, which made that competing business so successful. No. It was the combination of 101 little things, which created an outstanding customer experience that the marketplace adored.
He’d been looking for a mountain and totally missed the countless little molehills, which made all the difference.
Enough molehills and you get a mountain
Look at each element within your business and seek to improve it… even if only by a small percentage. Then, look at additional things you can do, which will delight your clients or customers.
If you create enough molehills, you end up with a mountain.
PS – Here are 2 additional resources to help you:
Some tips on building an outstanding customer experience: Is your business making a difference?
How to find the things you need to change within your business: Step outside your business.