What do you want to achieve by the time you reach your next landmark birthday; (ya know, those birthdays that end in a zero?) What do WE want? We live in an age, where we are being professionally influenced for the vast majority of our waking hours. Every time we listen ...
It's always great to be recognised for your work isn't it? That's why I was delighted, when I was emailed this morning by Advertising Age; telling me that this blog has just been listed in their Adage Power 150! Advertising Age ...
When I launched this blog, I decided to introduce a zero advertising policy - no paid advertising or endorsements. There were a couple of solid reasons for this. Firstly, I don't like blogs, which are just glorified advertising vehicles. They make me wonder if the posts are being written just as a way to sell ...
When you write a marketing message, make sure that it's focussed 100% on getting the right message to the right person. Too much marketing is vague; intended to appeal to as wide a group as possible. However, by being vaguely relevant to everyone, the message is going to be directly relevant to no one! Motivation and marketing The ...
In this post, I am going to show you how to get massively better results from your advertising – starting right now! Making advertising work! If you tried advertising in the past and found that the only winner was the person who sold it to you, you’re not alone. Over the years, I have
This post is all about how to get yourself some highly effective, FREE advertising! One of the main reasons most small and medium-sized businesses don't advertise, is that they lack the finances. They know ...
Would you like to gain a massive marketing advantage and boost your sales? Then find a way to market your services, which is NOT already being used by your competitors! Take a look ...
Here's a quick tip, which can help you MASSIVELY increase the effectiveness of your marketing! It's all about focus Whenever you write any form of marketing material, it's extremely important that your message is focussed 100% on your core prospective client base.
I've had quite a few people asking me recently, why there's no advertising on jimsmarketingblog.com. So, I thought I would let you know. The short answer is that this blog is NOT here to sell advertising! Some commercial blogs start off with the sole intention of selling advertising - which is great. However, the ...
In this post, I am going to show you how to sell anything (and for a great price too!) This means not only making a sale or gaining a new client/customer - but making that sale or winning that contract in the most profitable way possible. Overview People often tell me that once they get ‘in front’ ...
If you want to improve your marketing, boost sales and increase the profitability of your business; you need to understand and use the power of questions! In marketing - questions are like gold dust because... The questions you ask determine the answers you get! The answers you get determine the actions you ...
As any marketing professional worth their salt will confirm, successful marketing is based around a process, where you 'test, measure, test measure' everything you do, until it's as effective as you can get it. Here's how testing & measuring works! You test (or try) a new idea and then you measure ...
I am going to show you how to use attraction marketing to attract leads and sales! Please do not confuse this with the so-called 'law of attraction!' In fact, if you use the ideas I am about to share with you, you will never have to chase; business, income, sales, clients or leads ever again.
Marketing has no favourites! If you market your business correctly you will thrive and if you market that same business ineffectively you will struggle. That's because marketing is based on cause and effect. I received an email yesterday from one of my readers. He explained that he had been trying to generate meetings with prospective clients ...
Here's a quick marketing tip for you, which will help you get a better response rate from all your written marketing. To increase the success of your mailshots, advertising, email marketing and the number of leads you get from your website: Use as few words as you can to get your message ...
I am going to show you how to make your marketing more successful and more reliable, with something called your marketing mix. I am also going to give you a list and explanation of some of the most popular types of marketing, used by small and medium sized businesses. I strongly suggest you
