Have you ever wondered about the value of posting content to a business focused blog, like this one, during the weekend? If you have, you might find my experience interesting. Blogging on a Saturday Reader numbers here drop like a stone on Saturdays. I get around 50% of my weekday average, sometimes even fewer. Yes, there are ...
Are you interested in improving the regularity and value of your blogging? If you are, you might find this post extremely useful! I was recently asked how long I spent, writing my blog posts. The answer I gave was that it usually takes me between 20 to 30 minutes; occasionally a little longer. The guy who ...
Do you get emails from people you don't know, asking you to do link exchanges with them? If you do, before you decide to do the exchange, please consider the following very carefully. Link Exchanges: A brief overview The reason people want you to exchange links with them is ...
Have you ever noticed how powerful it is, when someone talks to you about something they are passionate about? It makes a massive difference to the effectiveness of their message and the energy created can be really infectious. So, why do so many business owners totally fail to inject REAL passion into their communications with people?
Fact: Very few small business owners who blog, generate anything like the results they could. Why? This is the easiest question I have ever answered here! The reason so few bloggers attract the volume of sales, leads or enquiries they should, is that they copy what they see other bloggers doing. Here's what I see ...
I wrote a very popular post recently, about getting more blog comments. This post is all about how to get more blog readers and it starts with a question: "Have you noticed how some blogs and websites are really difficult to read for any period of time?"
One of the questions I get asked a lot by new bloggers, is how can they attract more comments from their readers. So, that's what this post is all about. I have posts here with as few as 6 or 7 comments, many with over 80/100 comments and one post with almost 700 comments. Here are ...
This is a quick post about content marketing and how to get great results from it. Content marketing Millions of small business owners (including me) use content marketing as a way to market their services. They produce content for; newsletters, blog posts, articles, audio, video,
How well do you handle criticism? If you use blogging, newsletters and/or social media sites as a way to market your services, you will receive varying levels of criticism. Paradoxically, the more successful you become, the more criticism you will receive, because ...
I switched my computer on this morning and was amazed with what I saw!
Last night, while I was sleeping, there were interesting conversations going on here; across 4 different posts and with dozens of comments. That kind of feedback or interaction, is one of the things I value most about blogging and yet another reason why I believe blogs have a bright future, as a marketing tool.
Here’s why you should include a blog in your marketing mix…
If you are serious about getting the maximum return from your sales and marketing efforts, this message is for you:
In marketing, nothing is neutral. Every marketing activity is either working for you or it’s working against you!
Here’s what this means to you and your business AND why it matters…
If you use email or blogging to market your services, I believe you will find the following information really useful. It's all about the importance of avoiding certain words or phrases in your emails and blog posts, which could get them blocked from reaching your readers. Whilst there are many different ...
If you write a commercial blog or you are thinking of starting one, I would really appreciate it, if you would take a moment to check out The Ideas Blog. Why? It's a blog I created, that's designed especially for bloggers who want to turn their blogging into a financially successful business ...
How do you feel about people, who criticise you or your work negatively? Well, if you are thinking of using a blog as a part of your marketing mix, (and you should), you will need to figure out how to deal with ...
Here's some good news for those of you, who are kind enough to comment here and share your opinions with my readers and myself. As from right now, when you leave your comments, you will be able to share YOUR most recent blog post with MY readers! How come Jim? The CommentLuv Wordpress Plugin I have just installed ...
I've had a few emails this week, after technorati.com ranked this blog inside the world's top 10 small business blogs for the first time. Whilst this ranking will go up and down all the time, to have actually reached that spot ...
As regular readers will have noticed, the blog looks quite a bit different today! That's because I'm running a marketing experiment with a new, more basic looking blog design. One of the great things about the Internet is that you can easily see, very quickly if a design change is ...
Ever wondered why some bloggers write blog posts every day? Well, I did too - So I tried a 14 day experiment, and I am going to share my results with you. Usually, my blogging schedule is erratic; often just a handful of posts in a month. However, as regular ...
Many businesses seem to forget that people are people and numbers are numbers. As a result, they lose touch with the 'people' side of their business. Here's why this is a REALLY bad idea: It's People who work for us, buy from us, recommend us and help us - not ...
Here's a quick example of the kind of results that can be achieved with a well-marketed blog. If you are either thinking of starting a blog or you already have one, but wonder if it's worth marketing it more effectively, you will find this extremely useful. It's based on ...
