If you use email or blogging to market your services, I believe you will find the following information really useful.
It’s all about the importance of avoiding certain words or phrases in your emails and blog posts, which could get them blocked from reaching your readers.
Whilst there are many different things that can lead to an [...]
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If you write a commercial blog or you are thinking of starting one, I would really appreciate it, if you would take a moment to check out The Ideas Blog.
Why?
It’s a blog I created, that’s designed especially for bloggers who want to turn their blogging into a financially successful business or income stream.
However, unlike most [...]
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How do you feel about people, who criticise you or your work negatively?
Well, if you are thinking of using a blog as a part of your marketing mix, (and you should), you will need to figure out how to deal with them. This is especially the case, if your blog becomes popular.
The 2 sides of [...]
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I’ve had a few emails this week, after technorati.com ranked this blog inside the world’s top 10 small business blogs for the first time.
Whilst this ranking will go up and down all the time, to have actually reached that spot is quite an achievement, for a marketing blog that’s little over a year old.
People wrote [...]
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As regular readers will have noticed, the blog looks quite a bit different today! That’s because I’m running a marketing experiment with a new, more basic looking blog design.
One of the great things about the Internet is that you can easily see, very quickly if a design change is encouraging people to use the site [...]
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Ever wondered why some bloggers write blog posts every day? Well, I did too – So I tried a 14 day experiment, and I am going to share my results with you.
Usually, my blogging schedule is erratic; often just a handful of posts in a month. However, as regular readers will have noticed, I have [...]
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Many businesses seem to forget that people are people and numbers are numbers. As a result, they lose touch with the ‘people‘ side of their business.
Here’s why this is a REALLY bad idea:
It’s People who work for us, buy from us, recommend us and help us – not numbers!
When a business starts regarding people [...]
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Here’s a quick example of the kind of results that can be achieved with a well-marketed blog. If you are either thinking of starting a blog or you already have one, but wonder if it’s worth marketing it more effectively, you will find this extremely useful. It’s based on 3 key areas you need to [...]
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I received an email over the weekend from the owner of a website, which I want to share with you. It’s a great example of how people think the normal rules of marketing do not apply to the Internet.
The emailer wrote to me, asking if I could just do a quick marketing job for her.
All [...]
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Sometimes the comments on my blog posts are better than my original post. Although this blog has attracted thousands of comments, there are a fairly small number of people, who regularly contribute here and always want to share useful, valuable ideas and feedback.
This got me thinking – Surely it’s only right that I thank the [...]
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$10,000 for 5 weeks work – blogging from a bathroom!
I was just reading a great post by Jack Neff on the AdAge.com blog, about a blogging gig being offered by Procter and Gamble; the owners of the Charmin toilet paper brand. It seems they are offering five bloggers the chance to earn [...]
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As regular readers will notice, things look a little different on the blog now! That’s because I have just upgraded the blog from it’s previous, limited wordpress theme and am now running the blog using Headway.
Why I moved to Headway
The biggest frustration I have experienced as a blogger, is the massive amount of my time [...]
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Here’s a quick question for you: Think about the websites, blogs and newsletters that are most valued. What do they all have in common?
The answer is that they all have something to say, which is not just a generic rehash of popular opinions. They dare to be different. The writers have the courage to [...]
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Way back in November 2008, I decided to start an experiment. Against the advice of a few SEO professionals, I decided to see what would happen, if I offered ‘dofollow’ links from the comments section of this blog.
I have been able to take this gamble, because this blog is 100% free of advertisers, affiliates and [...]
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One of my favourite sayings is; “start with the end in mind.” In other words, make sure you know what your outcome is, before you decide to take action.
I was thinking about this earlier, when I received an email from a reader, who had just realised that the time and money she had been investing [...]
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I wrote a post a while ago, where I asked why Seth Godin was not using Twitter, to ‘tweet’ with his many fans and why he banned comments on his blog. Seth was generous enough to come over to my blog and (ironically) leave a comment. Whatever you happen to think about Seth’s position in [...]
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Here’s a quick blog marketing tip, to help you reach more targeted readers with your blog.
Focus on people – not ‘traffic’
Take a look at the search terms that people most frequently use, when they arrive on your blog from the search engines. Then, write a blog post about that subject and you will often attract [...]
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I have always been a keen reader of blogs, not only because of the actual blog posts – but because of the gold dust you can find in a blog’s comments section.
For example, no matter how knowledgeable a blogger is on his or her subject, there will usually be people reading a post, who can [...]
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This post is all about how to get yourself some highly effective, FREE advertising!
One of the main reasons most small and medium-sized businesses don’t advertise, is that they lack the finances.
They know they need to get their message in front of a wider number of targeted, prospective clients / customers; but they just don’t have [...]
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