If you have been reading my newsletter over the years or my previous blog posts, you will know that I am passionate about helping as many people as possible to grow their businesses, increase their sales and boost their profits. Link love That's why I'm ALWAYS looking for new ways to give something ...
Generating high quality sales on a regular basis can be either really hard and stressful or really exciting and enjoyable. Sadly, for most businesses, making frequent high calibre sales is a struggle. It's easy to see why, when you look at what they do. They make life as ...
An idea for you and your business - From Jim Connolly With the advent of the Internet, there has never been more information available to you. Although this has created an unbelievable number of opportunities for you and your business; it has also created a problem: THERE'S JUST TOO MUCH ...
By Jim Connolly In business, confidence is massively important! I'm not talking here about our self-confidence; but rather the level of confidence that other people have in us, our business and our services. I would like to ask you a question! When someone asks you; "how's ...
If you are one of those dedicated people, who invests a lot of their time developing a network of contacts, I have a question for you: "How valuable to your business, (in financial terms), is your network of contacts?" I ask this because in my experience, many small businesses focus almost ...
If you want your marketing emails to work, they need to actually REACH the people you send them to. After all, the best marketing message in the world won't work if no one receives it. This means your marketing emails need to be written, designed and sent in such a way that ...
Whatever line of business we are actually in, we are always a professional problem solver. People pay us to solve their problems - think about it: If you have a web design business, you solve the problem of ugly, ill-functioning websites. If you have an insurance business, you solve the problem of unprotected risks ...
Imagine a building project, where the carpentry work was being carried out by an insurance broker, the electrical work was being handled by an accountant and where the bricks were being laid by a web designer! That project would be a total mess! Although the people ...
Here's one of the most valuable pieces of business advice I ever received. It was given to me by a retired accountant way back in 1995, a few weeks before I started my business. It is simply this: "Listen to what the marketplace is telling you!"
When I started my first sales job, over 20 years ago, my boss gave me a piece of sales and marketing advice that has helped me generate millions of pounds worth of sales - and I am going to share it with you right now! "To make it in sales, fish for ...
One of the most common marketing mistakes I see small businesses and consultants make, is that they set their fees or prices too low. They claim to offer a valuable, high quality service, but then lose credibility (and sales), by offering that service for a bargain basement fee. In this blog post, ...
It's a fact; before someone becomes a client or customer of your business, they need to trust you. One of the fastest ways to create an image for your business, which people in the marketplace will trust (and desire), is to make "the power of association” a part of your ...
A marketing tip - by Jim Connolly At the recent Olympic Games, every athlete knew exactly what the ‘personal best’ figures for each of their competitors was. That’s because it’s almost impossible to succeed at anything, unless you know what you are competing against! Equally, to
I have an interesting marketing question for you; "if someone invented mailshots or ‘marketing letters' today, would you or your business actually use them?" Just imagine the sales pitch for a mailshot "I'm Bob from the Post Office and I want to tell you all about this new invention - mailshots! You know how ...
If you run a business and you want people to call you to enquire about your services or buy from you - NEVER use premium rate numbers for your sales phone line or main phone line! Here in the UK there are some misguided small businesses who (unbelievably) only offer a premium rate number for people ...
In marketing, clarity is extremely important! Your marketing messages need to clearly state what you do, what the benefits of your services are and why a potential client should do business with you or buy from you! Clear marketing Clear marketing messages command a potential client’s attention with laser-like precision! Sadly, most small businesses use a ...
