Right now, no matter what kind of business you are in, one person or company is leading the way; locally, nationally or internationally. These elite providers get to work with the most commercially valuable clients and their name is usually on everyone's lips - but why? A great marketing question Most businesses spend their time focusing on ...
In this post, I am going to show you how to sell anything (and for a great price too!) This means not only making a sale or gaining a new client/customer - but making that sale or winning that contract in the most profitable way possible. Overview People often tell me that once they get ‘in front’ ...
A marketing tip - by Jim Connolly At the recent Olympic Games, every athlete knew exactly what the ‘personal best’ figures for each of their competitors was. That’s because it’s almost impossible to succeed at anything, unless you know what you are competing against! Equally, to
Research plays a major role in marketing. As a business owner or salesperson, you need to know what your competitors charge for their services, what guarantees they provide and the kind of customer service they offer etc. Armed with this essential information, you can make sure your services are the most valuable in the marketplace. Competitor ...
