Would you like to convert more of your readers into paying clients or customers? If you would, then this post might be just what you are looking for! That's because I am about to tell you one of the most common reasons that sites have poor conversion rates and also, how to fix it. Convert readers ...
Writing marketing copy or sales copy that really works can be a challenge, especially for people with little or no experience. One of the best ways to learn how to write great copy, is to read great copy and then study what you have read. Why did that particular message compel you to ...
Some of the best blog posts are also the shortest. Blog posts that offer information rich copy, with all the unnecessary fluff stripped out, get to the point quicker and save the reader valuable time. This post about social media experts is one of the most read on my blog and it's just ...
One of the primary reasons that so many small business owners miss out on sales, is that their marketing messages lack clarity. When it comes to sales, clarity is king. In fact, one of the oldest sayings in the business is: "A confused mind always says NO!" In other words, if ...
One of the fastest ways to improve the effectiveness of your marketing messages, is to get to the point as soon as possible, in as few words as possible. For example, I recently helped a new client increase the conversion rate of a page on his website by 450%, after reducing the number of words on ...
Did you ever hear that old saying; "You can't keep everybody happy"? Well, when it comes to marketing messages, you shouldn't even try! When you embrace this idea, it can provide a massive boost your sales figures. It's all about using a more targeted marketing approach. Targeted marketing messages A targeted marketing message consists of 2 ...
Why do so many marketers focus on what THEY want in their marketing messages, rather than the needs of their marketplace? I was looking through my inbox earlier, and found several emails from people, who have been hounding me for business. Not only have they been emailing me too frequently, but the tone ...
Have you ever noticed how powerful it is, when someone talks to you about something they are passionate about? It makes a massive difference to the effectiveness of their message and the energy created can be really infectious. So, why do so many business owners totally fail to inject REAL passion into their communications with people?
Here are seven quick tips to help you improve your online presence. If you have a section on your website or blog, called "news" either update it regularly or delete it. When someone clicks on that page and sees that the last entry was 6 months ago, it hardly makes you or your business look dynamic.
This is a quick post about content marketing and how to get great results from it. Content marketing Millions of small business owners (including me) use content marketing as a way to market their services. They produce content for; newsletters, blog posts, articles, audio, video,
This post is all about email marketing; specifically, how to get your email marketing opened! The reason I am focusing on getting your marketing emails opened, is that no matter how great your marketing message or offer is, unless people actually open it and read it, it’s not going to generate the results you want.
Here’s how to get your emails opened…
Do you ever find yourself suffering from writer’s block?
If you just answered “yes”, take a look at the following 10 ideas and see if you can find something, which will help you flood your mind with inspirational ideas…
In marketing, the more focused your messages are, the more effective they will be and the more business they will generate for you. A focused marketing message speaks directly to the reader, in a language they understand. It addresses a challenge or opportunity that’s directly relevant to them. These messages have the power to motivate the reader to take action, to; buy from you, call you, email you or visit you.
Compare that kind of focused approach, to what we see with the typical marketing messages used by small and medium sized businesses…
If you use email or blogging to market your services, I believe you will find the following information really useful. It's all about the importance of avoiding certain words or phrases in your emails and blog posts, which could get them blocked from reaching your readers. Whilst there are many different ...
I've had a few emails this week, after technorati.com ranked this blog inside the world's top 10 small business blogs for the first time. Whilst this ranking will go up and down all the time, to have actually reached that spot ...
I want to share a valuable piece of advice with you, which I received from my mentor; the late, great Jim Rohn. Here's what Jim used to say; "Have something worth saying and say it well. Jim would use that phrase when speaking about effective communication and ...
This post is all about the importance of how you present and deliver your marketing messages. Content may be king, but if that content is delivered inappropriately, no one will read it. Here's a recent example of what I mean. I was emailed today by a company that wanted me to ...
Ever wondered why some blog posts get lots of comments and other posts get very few? I have one post on this blog with almost 700 comments and others with just a few, so why does this happen? Well, there are thousands of posts around the Internet, offering long lists ...
I just want to quickly share something valuable with you, which happened to me a couple of days ago. It's a simple, yet powerful example of how extremely persuasive words can be, when we use them to create strong, mental images. I'm writing this post just after returning home from ...
Ever wondered why some bloggers write blog posts every day? Well, I did too - So I tried a 14 day experiment, and I am going to share my results with you. Usually, my blogging schedule is erratic; often just a handful of posts in a month. However, as regular ...
