In marketing, the more focused your messages are, the more effective they will be and the more business they will generate for you. A focused marketing message speaks directly to the reader, in a language they understand. It addresses a challenge or opportunity that’s directly relevant to them. These messages have the power to motivate the reader to take action, to; buy from you, call you, email you or visit you.
Compare that kind of focused approach, to what we see with the typical marketing messages used by small and medium sized businesses…
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If you use email or blogging to market your services, I believe you will find the following information really useful.
It’s all about the importance of avoiding certain words or phrases in your emails and blog posts, which could get them blocked from reaching your readers.
Whilst there are many different things that can lead to an [...]
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I’ve had a few emails this week, after technorati.com ranked this blog inside the world’s top 10 small business blogs for the first time.
Whilst this ranking will go up and down all the time, to have actually reached that spot is quite an achievement, for a marketing blog that’s little over a year old.
People wrote [...]
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I want to share a valuable piece of advice with you, which I received from my mentor; the late, great Jim Rohn. Here’s what Jim used to say;
“Have something worth saying and say it well.
Jim would use that phrase when speaking about effective communication and I believe it’s also a very simple, powerful way to [...]
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This post is all about the importance of how you present and deliver your marketing messages. Content may be king, but if that content is delivered inappropriately, no one will read it.
Here’s a recent example of what I mean.
I was emailed today by a company that wanted me to buy some software. I could tell [...]
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Ever wondered why some blog posts get lots of comments and other posts get very few?
I have one post on this blog with almost 700 comments and others with just a few, so why does this happen? Well, there are thousands of posts around the Internet, offering long lists of what to do in order [...]
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I just want to quickly share something valuable with you, which happened to me a couple of days ago. It’s a simple, yet powerful example of how extremely persuasive words can be, when we use them to create strong, mental images.
I’m writing this post just after returning home from a delicious lunch with my wife [...]
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Ever wondered why some bloggers write blog posts every day? Well, I did too – So I tried a 14 day experiment, and I am going to share my results with you.
Usually, my blogging schedule is erratic; often just a handful of posts in a month. However, as regular readers will have noticed, I have [...]
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Sometimes the comments on my blog posts are better than my original post. Although this blog has attracted thousands of comments, there are a fairly small number of people, who regularly contribute here and always want to share useful, valuable ideas and feedback.
This got me thinking – Surely it’s only right that I thank the [...]
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Here’s some GREAT news for anyone who needs to see better sales results in their business right now. You can massively boost your sales, by making just minor adjustments!
That’s right, you can improve the success of your marketing enormously, my making tiny changes to what you already do.
For example, you can increase the success rate [...]
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If someone has a piece of your written marketing in front of them right now, will they feel inspired to take action? Will your marketing message compel them to call you, email you or visit you?
Written marketing
I am in the process of writing an article for my next marketing newsletter. It’s [...]
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Isn’t it funny, the things people say without really thinking?
I was listening to the radio recently, as some experts were discussing how good a recently deceased artist was, when one of them said;
“history will judge him!”
I disagree!
Surely the future will judge him?
If you found this information useful, just think how much more [...]
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When you write a marketing message, make sure that it’s focussed 100% on getting the right message to the right person.
Too much marketing is vague; intended to appeal to as wide a group as possible. However, by being vaguely relevant to everyone, the message is going to be directly relevant to no one!
Motivation and marketing
The [...]
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One of the fastest ways to massively improve your marketing results and sales figures, is to learn how other companies are already getting the kind of results that YOU want. That’s what today’s quick marketing tip is all about!
Copy what works
The next time you read a piece of marketing, which inspires you to take some [...]
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In this post, I am going to show you how to get massively better results from your advertising – starting right now!
Making advertising work!
If you tried advertising in the past and found that the only winner was the person who sold it to you, you’re not alone. Over the years, I have helped market the [...]
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As any of my regular readers will know, me and Google have a very strange relationship! I decided to write this blog exclusively for people and develop it’s readership via ’social media marketing.’ As a marketing professional, I wince when I see blogs, which are clearly written primarily to score SEO points; with the actual [...]
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A blogger recently told me how his analytics software was unavailable for several days.
He went on to say how much more he enjoyed blogging and social networking his business during that period; without the pressure of checking ‘the numbers’ after everything he did.
Freedom to blog and connect
He kept saying how he enjoyed the freedom to [...]
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Isn’t it strange how people think about money? There are people who happily spend £3 a day on a coffee at Starbucks, but who wouldn’t dream of investing that same £60/£70 a month on SEO for their website / blog or even a private health plan or gym membership!
For those of us involved in sales [...]
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Here’s a quick tip, which can help you MASSIVELY increase the effectiveness of your marketing!
It’s all about focus
Whenever you write any form of marketing material, it’s extremely important that your message is focussed 100% on your core prospective client base.
Many small businesses use a scatter-gun approach to their marketing messages and as a result, they [...]
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Because of the amazing growth of this blog, since I started marketing it just 9 weeks ago, I am getting a lot of people asking me the same question:
Could you take a quick look at my blog / website Jim and give me some tips for how to get more traffic?
This question is based on [...]
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