QUESTION: What does great marketing have in common with great comedy?
ANSWER: Timing!
Marketing & timing
I received an email earlier, announcing the launch, today, of a new website. If you check the date of this post (20th January 2009) you will see that it’s the day that President Obama was inaugurated.
This international, mass media event, has received [...]
As we move into a brand new year, I would like to share one of the simplest, yet most valuable pieces of advice I know with you.
Don’t mistake movement for progress!
Progress is not the result of hard work. If hard work were the secret to success, our grandparents would have been millionaires! Progress only comes [...]
I have an interesting marketing question for you;
“if someone invented mailshots or ‘marketing letters’ today, would you or your business actually use them?”
Just imagine the sales pitch for a mailshot
“I’m Bob from the Post Office and I want to tell you all about this new invention – mailshots! You know how you can use email [...]
This post is all about how to get YOUR marketing letters opened.
When a company sends out a mailshot, it does so in order to generate enquiries or sales. Of course, in order for these marketing letters to work, they must first be opened and read! After all, you can have the strongest, most compelling and [...]
Here’s a quick marketing tip for you, which will help you get a better response rate from all your written marketing. To increase the success of your mailshots, advertising, email marketing and the number of leads you get from your website:
Use as few words as you can to get your message across!
Two powerful reasons why, [...]
There’s a common marketing myth, which is REALLY hurting a lot of salespeople and business owners! The myth is that there is a single, all-powerful marketing technique that they need to find; which will be the answer to their marketing woes.
Your marketing mix
However, successful marketing requires a multi-pronged approach – not a single ‘magic bullet’! [...]
