Tag Archive: direct marketing

A letter from Google

I received a sales letter last week from Google. That's right, one of the world's leading email providers contacted me; not via an email, but via a letter. Email marketing and Google Google already has my email address, because I am a user of a number ...

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Keep it focused

When you write a marketing message, make sure that it's focussed 100% on getting the right message to the right person. Too much marketing is vague; intended to appeal to as wide a group as possible.  However, by being vaguely relevant to everyone, the message is going to be directly relevant to no one! Motivation and marketing The ...

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In written marketing – LESS is MORE

Here's a quick marketing tip for you, which will help you get a better response rate from all your written marketing.  To increase the success of your mailshots, advertising, email marketing and the number of leads you get from your website: Use as few words as you can to get your message ...

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