I received a sales letter last week from Google. That’s right, one of the world’s leading email providers contacted me; not via an email, but via a letter.
Email marketing and Google
Google already has my email address, because I am a user of a number of their services – including Gmail. So, it would have been [...]
Tag Archive: direct marketing
A letter from Google
Keep it focused
When you write a marketing message, make sure that it’s focussed 100% on getting the right message to the right person.
Too much marketing is vague; intended to appeal to as wide a group as possible. However, by being vaguely relevant to everyone, the message is going to be directly relevant to no one!
Motivation and marketing
The [...]
In written marketing – LESS is MORE
Here’s a quick marketing tip for you, which will help you get a better response rate from all your written marketing. To increase the success of your mailshots, advertising, email marketing and the number of leads you get from your website:
Use as few words as you can to get your message across!
Two powerful reasons why, [...]
- Focus, focus, focus!
- Two very different voices. Which do YOU listen to?
- Set your own gold standard!
- 3 lessons from an Internet success story!
- Social media rock stars? Get real!
- What do you think about this email?
- Link Building on blogs: Keep it personal!
- 10 ways to get massively more sales leads!
- The most powerful form of marketing on the planet?
- What are Joint Ventures and how do they work?
- Accountancy Extra | Leeds, West Yorkshire Accountants
- Advertising Age website
- Alveston House Hotel | Bristol Conference Venue & Hotel
- Blog for profit
- Changing People | Womens Personal Development Resources Site
- Ideas blog
- Seth Godins Blog | Marketing & Business Development
- Small Business Website Marketing Blog
- TCP | Organizational Performance Experts in Illinois
- Tech News Blog | Tech news by Jim Connolly
- The official Jim Rohn website
- Web Design in Reading from MMD