Don't you find it amazing that in 2010, people are still using the 1980's sales and marketing model of pestering and pursuing people? Here's the problem with that approach: People hate being pestered and pursued. For example, I received an email last week, whilst I was on holiday with my wife and 4 year old son. The ...
In yesterday’s blog post, I wrote about the mindset that says it’s ok to piss-off 99.9% of people you contact, to reach that 0.1%, who may listen to or read your message. That post was about cold calls from unprofessional tele-marketers, but the same applies to other forms of impersonal, mass produced junk marketing too.
For example…
This post is all about email marketing; specifically, how to get your email marketing opened! The reason I am focusing on getting your marketing emails opened, is that no matter how great your marketing message or offer is, unless people actually open it and read it, it’s not going to generate the results you want.
Here’s how to get your emails opened…
If you use email or blogging to market your services, I believe you will find the following information really useful. It's all about the importance of avoiding certain words or phrases in your emails and blog posts, which could get them blocked from reaching your readers. Whilst there are many different ...
This post is all about the importance of how you present and deliver your marketing messages. Content may be king, but if that content is delivered inappropriately, no one will read it. Here's a recent example of what I mean. I was emailed today by a company that wanted me to ...
I received a sales letter last week from Google. That's right, one of the world's leading email providers contacted me; not via an email, but via a letter. Email marketing and Google Google already has my email address, because I am a user of a number ...
One of the fastest ways to massively improve your marketing results and sales figures, is to learn how other companies are already getting the kind of results that YOU want. That's what today's quick marketing tip is all about! Copy what works The next time you read a piece of marketing, which inspires ...
QUESTION: What does great marketing have in common with great comedy? ANSWER: Timing! Marketing & timing I received an email earlier, announcing the launch, today, of a new website. If you check the date of this post (20th January 2009) you will see that it's the day that President Obama was inaugurated. This international, mass media event, has received ...
As we move into a brand new year, I would like to share one of the simplest, yet most valuable pieces of advice I know with you. Don't mistake movement for progress! Progress is not the result of hard work. If hard work were the secret to success, our grandparents would have been millionaires!Progress only comes when ...
It's 13 years this week, since I got my first ever email address! At the time, even though I only knew a few people who used email, it was clear to me that email had massive potential for me and what was then, my new business.
Here's a quick tip, which can help you MASSIVELY increase the effectiveness of your marketing! It's all about focus Whenever you write any form of marketing material, it's extremely important that your message is focussed 100% on your core prospective client base.
There's a lot of information on this blog about things you can do, which will help you dramatically increase your sales results and profits. However, it's ALSO really important to know some of the things you must avoid, if you want your business to succeed. That's because some marketing ...
If you want your marketing emails to work, they need to actually REACH the people you send them to. After all, the best marketing message in the world won't work if no one receives it. This means your marketing emails need to be written, designed and sent in such a way that ...
If you want to improve your marketing, boost sales and increase the profitability of your business; you need to understand and use the power of questions! In marketing - questions are like gold dust because... The questions you ask determine the answers you get! The answers you get determine the actions you ...
As you may already know, I produce a very popular newsletter; with thousands of readers spanning more than 100 countries around the world. I have developed my newsletter without any form of paid advertising; everything has been achieved through my website, blog, referrals and forwarding! Here are a few ...
As any marketing professional worth their salt will confirm, successful marketing is based around a process, where you 'test, measure, test measure' everything you do, until it's as effective as you can get it. Here's how testing & measuring works! You test (or try) a new idea and then you measure ...
I have an interesting marketing question for you; "if someone invented mailshots or ‘marketing letters' today, would you or your business actually use them?" Just imagine the sales pitch for a mailshot "I'm Bob from the Post Office and I want to tell you all about this new invention - mailshots! You know how ...
In marketing, clarity is extremely important! Your marketing messages need to clearly state what you do, what the benefits of your services are and why a potential client should do business with you or buy from you! Clear marketing Clear marketing messages command a potential client’s attention with laser-like precision! Sadly, most small businesses use a ...
I am going to show you how to use attraction marketing to attract leads and sales! Please do not confuse this with the so-called 'law of attraction!' In fact, if you use the ideas I am about to share with you, you will never have to chase; business, income, sales, clients or leads ever again.
Here's a quick marketing tip for you, which will help you get a better response rate from all your written marketing. To increase the success of your mailshots, advertising, email marketing and the number of leads you get from your website: Use as few words as you can to get your message ...
