If you use email or blogging to market your services, I believe you will find the following information really useful.
It’s all about the importance of avoiding certain words or phrases in your emails and blog posts, which could get them blocked from reaching your readers.
Whilst there are many different things that can lead to an [...]
Tag Archive: email marketing
Email marketing and blog marketing – A quick tip!
What’s on the outside counts too!
This post is all about the importance of how you present and deliver your marketing messages. Content may be king, but if that content is delivered inappropriately, no one will read it.
Here’s a recent example of what I mean.
I was emailed today by a company that wanted me to buy some software. I could tell [...]
A letter from Google
I received a sales letter last week from Google. That’s right, one of the world’s leading email providers contacted me; not via an email, but via a letter.
Email marketing and Google
Google already has my email address, because I am a user of a number of their services – including Gmail. So, it would have been [...]
Quick marketing tip – Copy what works!
One of the fastest ways to massively improve your marketing results and sales figures, is to learn how other companies are already getting the kind of results that YOU want. That’s what today’s quick marketing tip is all about!
Copy what works
The next time you read a piece of marketing, which inspires you to take some [...]
Time for marketing
QUESTION: What does great marketing have in common with great comedy?
ANSWER: Timing!
Marketing & timing
I received an email earlier, announcing the launch, today, of a new website. If you check the date of this post (20th January 2009) you will see that it’s the day that President Obama was inaugurated.
This international, mass media event, has received [...]
Movement or progress?
As we move into a brand new year, I would like to share one of the simplest, yet most valuable pieces of advice I know with you.
Don’t mistake movement for progress!
Progress is not the result of hard work. If hard work were the secret to success, our grandparents would have been millionaires! Progress only comes [...]
13 years this week since…
It’s 13 years this week, since I got my first ever email address! At the time, even though I only knew a few people who used email, it was clear to me that email had massive potential for me and what was then, my new business.
Now that pretty-much everyone uses email, it’s interesting to me [...]
How to quickly boost your marketing results!
Here’s a quick tip, which can help you MASSIVELY increase the effectiveness of your marketing!
It’s all about focus
Whenever you write any form of marketing material, it’s extremely important that your message is focussed 100% on your core prospective client base.
Many small businesses use a scatter-gun approach to their marketing messages and as a result, they [...]
Common marketing mistakes 101
There’s a lot of information on this blog about things you can do, which will help you dramatically increase your sales results and profits. However, it’s ALSO really important to know some of the things you must avoid, if you want your business to succeed. That’s because some marketing mistakes can nullify all your hard [...]
Email marketing tip
If you want your marketing emails to work, they need to actually REACH the people you send them to. After all, the best marketing message in the world won’t work if no one receives it.
This means your marketing emails need to be written, designed and sent in such a way that they are not wrongly [...]
The marketing power of questions
If you want to improve your marketing, boost sales and increase the profitability of your business; you need to understand and use the power of questions!
In marketing – questions are like gold dust because…
The questions you ask determine the answers you get!
The answers you get determine the actions you take!
The actions you take generate either [...]
Top newsletter tips – part 1
As you may already know, I produce a very popular newsletter; with thousands of readers spanning more than 100 countries around the world. I have developed my newsletter without any form of paid advertising; everything has been achieved through my website, blog, referrals and forwarding!
Here are a few of my suggestions, if you want to [...]
How to test and measure your marketing
As any marketing professional worth their salt will confirm, successful marketing is based around a process, where you ‘test, measure, test measure’ everything you do, until it’s as effective as you can get it.
Here’s how testing & measuring works!
You test (or try) a new idea and then you measure the results you get. If your [...]
Is the mailshot dead?
I have an interesting marketing question for you;
“if someone invented mailshots or ‘marketing letters’ today, would you or your business actually use them?”
Just imagine the sales pitch for a mailshot
“I’m Bob from the Post Office and I want to tell you all about this new invention – mailshots! You know how you can use email [...]
Clear marketing sells
In marketing, clarity is extremely important! Your marketing messages need to clearly state what you do, what the benefits of your services are and why a potential client should do business with you or buy from you!
Clear marketing
Clear marketing messages command a potential client’s attention with laser-like precision!
Sadly, most small businesses use a foggy, conversational [...]
The power of attraction marketing
I am going to show you how to use the power of attraction to attract leads and sales! Please do not confuse this with the so-called ‘law of attraction!’
In fact, if you use the ideas I am about to share with you, you will never have to chase; business, income, sales, clients or leads ever [...]
In written marketing – LESS is MORE
Here’s a quick marketing tip for you, which will help you get a better response rate from all your written marketing. To increase the success of your mailshots, advertising, email marketing and the number of leads you get from your website:
Use as few words as you can to get your message across!
Two powerful reasons why, [...]
Your marketing mix part 2 of 2
Part 1 of ‘The Marketing Mix‘ can be found by clicking here.
I am going to show you how to make your marketing more successful and more reliable, with something called your ‘marketing mix’. I am also going to give you a list and explanation of some of the most popular types of marketing, used by [...]
Your marketing mix part 1
There’s a common marketing myth, which is REALLY hurting a lot of salespeople and business owners! The myth is that there is a single, all-powerful marketing technique that they need to find; which will be the answer to their marketing woes.
Your marketing mix
However, successful marketing requires a multi-pronged approach – not a single ‘magic bullet’! [...]
- Blowing the lid off your potential!
- 32 Questions to kick-start your business!
- Focus, focus, focus!
- Two very different voices. Which do YOU listen to?
- Set your own gold standard!
- 3 lessons from an Internet success story!
- Social media rock stars? Get real!
- What do you think about this email?
- Link Building on blogs: Keep it personal!
- 10 ways to get massively more sales leads!
- Accountancy Extra | Leeds, West Yorkshire Accountants
- Advertising Age website
- Alveston House Hotel | Bristol Conference Venue & Hotel
- Blog for profit
- Changing People | Womens Personal Development Resources Site
- Ideas blog
- Seth Godins Blog | Marketing & Business Development
- Small Business Website Marketing Blog
- TCP | Organizational Performance Experts in Illinois
- Tech News Blog | Tech news by Jim Connolly
- The official Jim Rohn website
- Web Design in Reading from MMD