Tag Archive: free marketing

How to avoid fee sensitive or cost conscious clients

Why would one person earn 10 times more than someone of the same age in the same profession? I've spoken with service providers in the same town, serving the same marketplace and yet one person is out performing the other by over 1,000% in financial terms.  They work the same number of hours, so why would ...

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Do you give too much away for free? Read this!

As a marketing coach, I get asked that question all the time.  In order to answer it for you, we need to split the kind of expert or specialist advice you can offer, into one of the two following categories: General advice - Which is designed to address common questions ...

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Want to massively improve your marketing? Then get specific!

There’s a big difference between learning something and learning something of value. When I speak with people about my services, I often say;

“Some coaches teach so others can learn – That’s not me!
Some coaches teach so others can accomplish – That IS me!”

This is because not all information is the same. I meet with businesspeople all the time, who tell me how much they enjoyed a certain book or how interesting they found a seminar or workshop they attended – BUT that they still have the same problems or challenges. They were educated, but with the wrong information for their unique situation…

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Blog marketing & newsletter marketing

If you want to lower your costs, increase your sales and boost your profits, you need to get the most from online marketing.  This post focuses on 2 forms of FREE online marketing, which you can use to achieve amazing results for your business; Blogging and Newsletters! Online marketing is changing

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Is the mailshot dead?

I have an interesting marketing question for you; "if someone invented mailshots or ‘marketing letters' today, would you or your business actually use them?" Just imagine the sales pitch for a mailshot "I'm Bob from the Post Office and I want to tell you all about this new invention - mailshots! You know how ...

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Beating the credit crunch!

Whenever times are hard and the economy heads south, people (and businesses) have to think a lot harder before they spend their money.  This is something we have seen time and time again during past recessions. However, the ‘credit crunch’ has given us a MUCH BIGGER problem, because our potential clients not only have less ...

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