I have an interesting marketing question for you;
"if someone invented mailshots or ‘marketing letters' today, would you or your business actually use them?"
Just imagine the sales pitch for a mailshot
"I'm Bob from the Post Office and I want to tell you all about this new invention - mailshots! You know how ...
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Whenever times are hard and the economy heads south, people (and businesses) have to think a lot harder before they spend their money. This is something we have seen time and time again during past recessions.
However, the ‘credit crunch’ has given us a MUCH BIGGER problem, because our potential clients not only have less ...
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