Would you like to convert more of your readers into paying clients or customers? If you would, then this post might be just what you are looking for! That's because I am about to tell you one of the most common reasons that sites have poor conversion rates and also, how to fix it. Convert readers ...
One of the great things about being in business today, is that we can get an idea, write it down, click a mouse button and get it in front of thousands of people in seconds. Better still, we can reach all these people for little more than the cost of our time. However, instant communications ...
Are you interested in improving the regularity and value of your blogging? If you are, you might find this post extremely useful! I was recently asked how long I spent, writing my blog posts. The answer I gave was that it usually takes me between 20 to 30 minutes; occasionally a little longer. The guy who ...
Do you get emails from people you don't know, asking you to do link exchanges with them? If you do, before you decide to do the exchange, please consider the following very carefully. Link Exchanges: A brief overview The reason people want you to exchange links with them is ...
If you are starting a new business or launching a new product or service, it's really important to get the name right. Sadly, it's very easy to get it wrong and end up wasting a lot of time and money trying to unpick the mess! So, here are 3 tips ...
Here are seven quick tips to help you improve your online presence. If you have a section on your website or blog, called "news" either update it regularly or delete it. When someone clicks on that page and sees that the last entry was 6 months ago, it hardly makes you or your business look dynamic.
I switched my computer on this morning and was amazed with what I saw!
Last night, while I was sleeping, there were interesting conversations going on here; across 4 different posts and with dozens of comments. That kind of feedback or interaction, is one of the things I value most about blogging and yet another reason why I believe blogs have a bright future, as a marketing tool.
Here’s why you should include a blog in your marketing mix…
If you are serious about getting the maximum return from your sales and marketing efforts, this message is for you:
In marketing, nothing is neutral. Every marketing activity is either working for you or it’s working against you!
Here’s what this means to you and your business AND why it matters…
How do you feel about people, who criticise you or your work negatively? Well, if you are thinking of using a blog as a part of your marketing mix, (and you should), you will need to figure out how to deal with ...
One of the first rules of business is not to rely too heavily on any 1 client or customer, for the majority of your income. If you do, and that customer goes broke or takes their business elsewhere, you're in BIG trouble! Even if that customer just decides to ...
Here's a quick example of the kind of results that can be achieved with a well-marketed blog. If you are either thinking of starting a blog or you already have one, but wonder if it's worth marketing it more effectively, you will find this extremely useful. It's based on ...
I received an email over the weekend from the owner of a website, which I want to share with you. It's a great example of how people think the normal rules of marketing do not apply to the Internet. The emailer wrote to me, asking if I ...
If you want to create stacks of leads, fill your client base or sell more widgets, you need to do the total opposite of what the vast majority of small businesses do online. You need to be original. That's because there's ...
One of the fastest ways to massively improve your marketing results and sales figures, is to learn how other companies are already getting the kind of results that YOU want. That's what today's quick marketing tip is all about! Copy what works The next time you read a piece of marketing, which inspires ...
One of my favourite sayings is; "start with the end in mind." In other words, make sure you know what your outcome is, before you decide to take action. I was thinking about this earlier, when I received an email from a reader, who had just realised that the time and money she ...
This post is all about how to get yourself some highly effective, FREE advertising! One of the main reasons most small and medium-sized businesses don't advertise, is that they lack the finances. They know ...
As any of my regular readers will know, me and Google have a very strange relationship! I decided to write this blog exclusively for people and develop it's readership via 'social media marketing.' As a marketing professional, I wince when I see blogs, which are clearly written primarily to score SEO points; with the actual ...
If you want to achieve great results with your online marketing, I believe you need to become a really good observer. This means developing the ability to see what other people miss; to observe what someone is doing in order to get a result. For example, I received an email recently from someone who made the ...
The results are in and I can now let you know what's happened since I started this exciting marketing experiment! As many of you already know, jimsmarketingblog.com offers everyone who comments here a special reward; something called a do-follow link. This is great for my readers, as it ...
Here's a quick tip, which can help you MASSIVELY increase the effectiveness of your marketing! It's all about focus Whenever you write any form of marketing material, it's extremely important that your message is focussed 100% on your core prospective client base.
