One of the marketing challenges that all businesses face, is how to leverage their time and money for the best possible return on investment (or ROI). There are so many things we all could be doing, yet these are not of equal value to us.
For example, there’s an interesting debate along these lines over at my ideas blog. It’s about whether people ought to spend more of their ‘social media time’ providing content for their blogs and less of that time providing content for social media sites like; Twitter, Facebook, Linkedin etc.
Part of developing the best marketing mix for your business, is to build a marketing strategy that focuses all your efforts in the most profitable way possible. This is why it’s so important to monitor and measure your marketing feedback. This will show you where your time and money is best invested, as well as any areas where you are not seeing a worthwhile return.
Why not take a moment to review your marketing activities. Look at what you are doing and what each activity is costing you in both time and money. Then, measure your marketing return for each of these activities. The results are often illuminating and extremely valuable.