One of the marketing challenges that all businesses face, is how to leverage their time and money for the best possible return on investment (or ROI). There are so many things we all could be doing, yet these are not of equal value to us. For example, there's an interesting debate along these lines over ...
"Start with the end in mind." Those 6 words contain a piece of business advice, which is of more commercial value than many entire books on business success. The information in that simple, short sentence, could have saved many businesses from going broke and transformed many struggling businesses into super-star success stories. By focusing with clarity on ...
One of the common factors behind all successful businesses, is that they use a strategic approach to their marketing rather than a tactical approach. So, what's the difference? Strategic marketing In short, businesses that take a strategic approach to their ...
If you are one of those dedicated people, who invests a lot of their time developing a network of contacts, I have a question for you: "How valuable to your business, (in financial terms), is your network of contacts?" I ask this because in my experience, many small businesses focus almost ...
When I started my first sales job, over 20 years ago, my boss gave me a piece of sales and marketing advice that has helped me generate millions of pounds worth of sales - and I am going to share it with you right now! "To make it in sales, fish for ...
As any marketing professional worth their salt will confirm, successful marketing is based around a process, where you 'test, measure, test measure' everything you do, until it's as effective as you can get it. Here's how testing & measuring works! You test (or try) a new idea and then you measure ...
Here's a powerful marketing tip, which will show you how to massively increase your sales very quickly. It's also a super-fast way to boost your cash flow and sky-rocket your profits! In order for us to begin, I need to ask you something: "What additional, valuable products or services 'could' you offer to your existing clients, which ...
Whenever times are hard and the economy heads south, people (and businesses) have to think a lot harder before they spend their money. This is something we have seen time and time again during past recessions. However, the ‘credit crunch’ has given us a MUCH BIGGER problem, because our potential clients not only have less ...
I am going to show you a simple, high leverage way to generate stacks more sales super-fast; WITHOUT you having to invest a penny more on marketing! This is a step by step guide that anyone can follow, which can generate an almost unlimited amount of sales for you; with very little effort on your ...
Here's a quick marketing tip for you, which will help you get a better response rate from all your written marketing. To increase the success of your mailshots, advertising, email marketing and the number of leads you get from your website: Use as few words as you can to get your message ...
I am going to show you how to make your marketing more successful and more reliable, with something called your marketing mix. I am also going to give you a list and explanation of some of the most popular types of marketing, used by small and medium sized businesses. I strongly suggest you
There's a common marketing myth, which is REALLY hurting a lot of salespeople and business owners! The myth is that there is a single, all-powerful marketing technique that they need to find; which will be the answer to their marketing woes. Your marketing mix However, successful marketing requires a multi-pronged approach - not a single 'magic bullet'! ...
