Joint Ventures, often known simply as JV’s, can be an extremely effective way to generate new business. This is probably why so many of you asked me for information on Joint Ventures, when I asked you for your marketing questions recently.
The following is a brief explanation of what JV’s are and how they work…
Here is a simple marketing tip, to help you quickly improve your mail shot, email marketing and blogging response rates.
It’s all about – Timing.
Even if your marketing message is irresistible, you will only get the maximum return form it, if you get it in front of people at the right time. This holds true, [...]
I received a sales letter last week from Google. That’s right, one of the world’s leading email providers contacted me; not via an email, but via a letter.
Email marketing and Google
Google already has my email address, because I am a user of a number of their services – including Gmail. So, it would have been [...]
QUESTION: What does great marketing have in common with great comedy?
ANSWER: Timing!
Marketing & timing
I received an email earlier, announcing the launch, today, of a new website. If you check the date of this post (20th January 2009) you will see that it’s the day that President Obama was inaugurated.
This international, mass media event, has received [...]
As we move into a brand new year, I would like to share one of the simplest, yet most valuable pieces of advice I know with you.
Don’t mistake movement for progress!
Progress is not the result of hard work. If hard work were the secret to success, our grandparents would have been millionaires! Progress only comes [...]
Here’s a quick tip, which can help you MASSIVELY increase the effectiveness of your marketing!
It’s all about focus
Whenever you write any form of marketing material, it’s extremely important that your message is focussed 100% on your core prospective client base.
Many small businesses use a scatter-gun approach to their marketing messages and as a result, they [...]
There’s a lot of information on this blog about things you can do, which will help you dramatically increase your sales results and profits. However, it’s ALSO really important to know some of the things you must avoid, if you want your business to succeed. That’s because some marketing mistakes can nullify all your hard [...]
If you want to improve your marketing, boost sales and increase the profitability of your business; you need to understand and use the power of questions!
In marketing – questions are like gold dust because…
The questions you ask determine the answers you get!
The answers you get determine the actions you take!
The actions you take generate either [...]
As any marketing professional worth their salt will confirm, successful marketing is based around a process, where you ‘test, measure, test measure’ everything you do, until it’s as effective as you can get it.
Here’s how testing & measuring works!
You test (or try) a new idea and then you measure the results you get. If your [...]
