When I was starting out in marketing, almost 24 years ago, I remember my boss giving me some advice, which seemed odd at the time. I asked her what she liked best about being wealthy. I figured she would know, having built a multi-million pound business from scratch.
Her reply was simply this:
"Jim, the ...
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Why do so many marketers focus on what THEY want in their marketing messages, rather than the needs of their marketplace?
I was looking through my inbox earlier, and found several emails from people, who have been hounding me for business. Not only have they been emailing me too frequently, but the tone ...
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