When I was starting out in marketing, almost 24 years ago, I remember my boss giving me some advice, which seemed odd at the time. I asked her what she liked best about being wealthy. I figured she would know, having built a multi-million pound business from scratch. Her reply was simply this: "Jim, the ...
Why do so many marketers focus on what THEY want in their marketing messages, rather than the needs of their marketplace? I was looking through my inbox earlier, and found several emails from people, who have been hounding me for business. Not only have they been emailing me too frequently, but the tone ...
"Start with the end in mind." Those 6 words contain a piece of business advice, which is of more commercial value than many entire books on business success. The information in that simple, short sentence, could have saved many businesses from going broke and transformed many struggling businesses into super-star success stories. By focusing with clarity on ...
Here's a quick tip, which can help you MASSIVELY increase the effectiveness of your marketing! It's all about focus Whenever you write any form of marketing material, it's extremely important that your message is focussed 100% on your core prospective client base.
If you want to improve your marketing, boost sales and increase the profitability of your business; you need to understand and use the power of questions! In marketing - questions are like gold dust because... The questions you ask determine the answers you get! The answers you get determine the actions you ...
