Tag Archive: marketing message

Floppy disks in 2010? Give me a break!

Last week, something occurred to me, which I would like to share with you. I suddenly realised that right now, in 2010, many software companies STILL use that little image of a floppy disk, as the icon for the "save" feature on a software program! It's years ...

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Targeted marketing

This post is all about how you can increase your sales and enquiries, by using a targeted approach to your marketing. A great product or service, with an excellent marketing message, will still fail to generate sales - unless that message is reaching a targeted group of prospective customers.  That's why it's so important for you ...

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Chunking it down!

Isn't it strange how people think about money? There are people who happily spend £3 a day on a coffee at Starbucks, but who wouldn't dream of investing that same £60/£70 a month on SEO for their website / ...

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How to quickly boost your marketing results!

Here's a quick tip, which can help you MASSIVELY increase the effectiveness of your marketing! It's all about focus Whenever you write any form of marketing material, it's extremely important that your message is focussed 100% on your core prospective client base.

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