There’s a big difference between learning something and learning something of value. When I speak with people about my services, I often say;
“Some coaches teach so others can learn – That’s not me!
Some coaches teach so others can accomplish – That IS me!”
This is because not all information is the same. I meet with businesspeople all the time, who tell me how much they enjoyed a certain book or how interesting they found a seminar or workshop they attended – BUT that they still have the same problems or challenges. They were educated, but with the wrong information for their unique situation…
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I received an email over the weekend from the owner of a website, which I want to share with you. It’s a great example of how people think the normal rules of marketing do not apply to the Internet.
The emailer wrote to me, asking if I could just do a quick marketing job for her.
All [...]
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One of the common factors behind all successful businesses, is that they use a strategic approach to their marketing rather than a tactical approach. So, what’s the difference?
Strategic marketing
In short, businesses that take a strategic approach to their marketing, think ahead and plan ahead. They ‘compound’ many marketing activities together to leverage the best possible [...]
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As you may already know, I am passionate about helping as many people as possible to massively boost their sales and profits. This means I’m always looking for great marketing ideas, which I can share with people – and today, I have enlisted the help of 37 amazing professionals, who are going to each give [...]
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