How would you describe the way you market your business? When I used to speak with marketing students, I would explain the three basic small business marketing approaches like this. Marketing approach 1: Chopping down a tree with a hammer Yes, you can chop a tree down with a hammer but it ...
There’s a big difference between learning something and learning something of value. When I speak with people about my services, I often say;
“Some coaches teach so others can learn – That’s not me!
Some coaches teach so others can accomplish – That IS me!”
This is because not all information is the same. I meet with businesspeople all the time, who tell me how much they enjoyed a certain book or how interesting they found a seminar or workshop they attended – BUT that they still have the same problems or challenges. They were educated, but with the wrong information for their unique situation…
I received an email over the weekend from the owner of a website, which I want to share with you. It's a great example of how people think the normal rules of marketing do not apply to the Internet. The emailer wrote to me, asking if I ...
One of the common factors behind all successful businesses, is that they use a strategic approach to their marketing rather than a tactical approach. So, what's the difference? Strategic marketing In short, businesses that take a strategic approach to their ...
As you may already know, I am passionate about helping as many people as possible to massively boost their sales and profits. This means I'm always looking for great marketing ideas, which I can share with people - and today, I have enlisted the help of 37 amazing professionals, who are going to each give ...
