Sales leads or enquiries, are an essential part of the marketing process. After all, a steady flow of good quality sales leads, when acted upon correctly, can lead to a regular stream of lucrative business and allow business owners to plan ahead with confidence.
SO, this post gives you TEN 10 popular and powerful lead generation ideas, to add to your marketing arsenal…
Endorsed Relationships, have been referred to by marketing experts, including Jay Abraham, as the most powerful form of marketing in the world. I totally agree. This brief post, will show you what endorsed relationships are and how you can use them to market your business.
What is an Endorsed Relationship?
An endorsed relationship, in marketing terms, is simply a relationship you form with another person / company / brand, where they endorse (or recommend) you and your services to their clients, customers and contacts. This can come via literally any form of marketing…
Joint Ventures, often known simply as JV’s, can be an extremely effective way to generate new business. This is probably why so many of you asked me for information on Joint Ventures, when I asked you for your marketing questions recently.
The following is a brief explanation of what JV’s are and how they work…
In order for me to make this blog as valuable as possible to you, I need to know which marketing challenges or problems are most important to you.
For example; lead generation, email marketing, social media marketing, mail shots (direct mail), networking, retail marketing, referrals, joint ventures, etc.
So, I would really appreciate it, if you would [...]
Following on from yesterdays marketing tip, a number of readers have asked me the same question:
“Why do so many people do the same type of marketing, if it doesn’t work?”
Here’s the answer. Amateur marketers will copy what they see others doing, wrongly assuming that it must be working. This then gets more and more people repeating the same ineffective marketing, which encourages even more people to do the same, etc. In other words, they copy what they see the crowd doing.
Here’s why this is a really bad idea for your business…
Which are you better at: Marketing your services or servicing your market?
I have lost count of how many outstanding businesses I have seen go broke, simply because they failed to market their services correctly. They enjoy superb customer retention, because their services are so good that people just don’t want to leave.
However, because they win too few new customers, their revenues and profits stagnate and if they do lose a big account or have a large, unscheduled financial commitment pop up, they can suddenly be running at a loss. If that loss goes on too long, they are in deep trouble. If only they adopted better marketing, they could achieve great things…
There’s a big difference between learning something and learning something of value. When I speak with people about my services, I often say;
“Some coaches teach so others can learn – That’s not me!
Some coaches teach so others can accomplish – That IS me!”
This is because not all information is the same. I meet with businesspeople all the time, who tell me how much they enjoyed a certain book or how interesting they found a seminar or workshop they attended – BUT that they still have the same problems or challenges. They were educated, but with the wrong information for their unique situation…
I had one of those moments earlier, where something suddenly clicks into place. I figured out that Jims Marketing Blog is not actually a blog.
Yes, it’s built using blog software, but it’s not a true blog. A blog (short for web log) was originally supposed to be an online journal. That’s why everything’s presented in [...]
I have had an idea, which I would like your feedback on.
I get quite a bit of email from people, asking me the same marketing and business development questions. Some of these questions are brilliant.
So, rather than reply to each one by email, as I do now, and share that answer with just one person, [...]
One of the secrets of great communication, is to pick the correct delivery method, to get the maximum, targeted exposure for your message. We refer to this as “giving oxygen” to your marketing.
Marketing oxygen
Some of you will have noticed that when I made my BIG announcement here yesterday, I closed the comments section for that [...]
This quick marketing tip, will help you communicate with more people in your marketplace than ever before.
If you have studied marketing, you will know how important it is to be able to communicate your message effectively. That makes sense. It’s no good having something great to say, if you can’t get your point across.
However, a [...]
Do you have companies you buy from or stores / places you visit, where they make spending money with them an enjoyable experience for you?
I’m sure you do, and this post will give you some of the reasons why you feel the way you do, when doing business with those rare providers, who “get it” [...]
Here’s a quick question: What kind of sales results are you expecting in 2010?
By the way, if you want great results, I’ve put links to dozens of powerful ideas at the foot of this post for you!
I’ve worked with thousands of small business owners and studied thousands more and I’ve found that we are all [...]
Here’s a quick question: What is your attrition rate? For those who have not heard the term before, your attrition rate, is the rate at which you lose customers or clients, (herein called clients.)
Your client base is being actively targeted by your competitors. Your clients are receiving; mail shots, email marketing, advertising and all kinds [...]
Here’s a quick tip for anyone, who wants to ensure they never lose a great idea again.
It’s a fact that you are never more than one great idea away, from achieving a massive breakthrough. That’s why it’s so important for you to be prepared when inspiration strikes, so you can capture it!
Here’s the thing with [...]
In just a couple of weeks, your customer base or client base will come under attack!
Why?
Because January is when your most savvy competitors will launch their New Year marketing initiatives. These guys are the one’s you need to watch out for, as they tend to do things very effectively, (it’s why I call them savvy.) [...]
Do you write a blog?
Are you thinking about blogging or taking your blog more seriously?
In either case, I believe you will find this post really useful.
As regular readers will recall, I wrote a post last month about the results I have seen, since I increased the frequency of my blogging from around 1 post a [...]
Why not decide right now, to make 2010 your best business year ever?
This post contains 8 common sense, buzzword-free ideas, intended to help you achieve better results for your business in 2010 and beyond. You will already be acting on some of these – You may already be acting on all 8 of them; in [...]
I was speaking with the engineer who came to fix our heating system yesterday.
As I made him some coffee, he asked me what I did for a living, so I explained a little about what I do. Afterwards, he said;
“So, you run an marketing business, with clients all over the world, and all you need [...]
Today, I would like to share some ideas with you, about the importance of timing in the sales process. The idea for this post came to me, whilst standing in a queue last night buying some milk!
While I was waiting to be served, I noticed that the shop had some pumpkin shaped, Halloween chocolate on [...]
