Thankfully, we don't have to guess or wonder what it takes to be successful in business. The answers are in the stories behind every successful businessperson, who has been kind enough to share them. Here are 4 things I have seen over and over again, in every successful businessperson I have ever studied: 1. Expert advice Successful businesspeople ...
Is your marketing shouting at people?
If you go into Starbucks today and start shouting at the people around you, you will definitely grab their attention. However, it’s not the kind of attention you want to attract. Many small businesses use a very similar approach with their marketing. In an effort to capture attention, they act in a way that gets them noticed, but for all the wrong reasons.
They not only fail to generate new business; they can permanently damage the reputation of their business too.
Some examples of how companies shout at people with their sales and marketing:
* Adding people to their newsletter list, without permission. It’s spam.
* Spamming people on Twitter.
* Meeting people at networking events and using that transparent crap; “tell me about your business and how I can help you.” Wake up, it’s not 1985 any more!
* Asking people to join their Linkedin network, claiming they worked with them (when both parties know it’s a lie.)
* Unwanted telemarketing calls to people’s homes at 8pm. Just what you need when getting a young child to sleep or relaxing after a hard day….
I have a question for you: “Which people or companies do you publicly associate with?”
The reason I am asking you this, is that potential customers and clients often look at the people or businesses we associate with, as a short-cut to determining the kind of people WE are.
Trust and credibility can either be destroyed or boosted in seconds, depending on the individuals and companies we are aligned with or associate with…
This post is all about how to safeguard and grow your online network. How frustrated do you feel, when you've just washed your car, you take it out for a spin and a massive truck goes buy and covers it in dirt? What about when you've been working on a document for 20 ...
Here's why so few people get the marketing results they want from social media tools like blogging, Twitter, FaceBook etc. If you wanted someone to make you a superbly crafted piece of handmade, wooden furniture, you would go to an experienced carpenter or cabinet maker. You know that it takes training and dedication in order to ...
As some of you already know, I use Twitter; the micro-blogging tool, to keep in touch with some friends, clients and contacts. I have three thousand followers and really enjoy interacting with them; they are a BRILLIANT bunch of people! However, I know that many of them find it hard ...
There's a lot of information on this blog about things you can do, which will help you dramatically increase your sales results and profits. However, it's ALSO really important to know some of the things you must avoid, if you want your business to succeed. That's because some marketing ...
In my opinion, when it comes to winning business, 'chamber of commerce style' networking events offer extremely poor value. Small businesses lose a fortune each year attending these networking events - when they could be getting far better results, for a fraction of the time and money they wasted on networking! Business owners and salespeople regularly ...
