Successful marketing is all about people.
It’s not about; brands, venues, websites, companies or social media tools – Marketing is all about people. You see, without people, none of those things matter.
I met with a friend of mine this morning, who owns a large and very successful nightclub. We had our meeting this time, in the nightclub itself, rather than his office, and the sensation was amazing. I have only previously been there, when it’s been packed with hundreds of people, having a great time and enjoying the music. This morning, you could have heard a pin drop, as we sat, drinking coffee and talking about his marketing.
You see, it’s not the building, fixtures or fittings that makes his nightclub a success; it’s the people who work there and party there. Without people, the place means nothing. The value is in the people…
