Here’s a great way to make your business stand out from the crowd for all the right reasons!
A common marketing problem
Most businesses really struggle to develop something uniquely valuable about their services. That’s why your local; accountants, designers, insurance companies and recruitment firms etc, seem so similar and find they have to sell their [...]
Tag Archive: referrals
Standing out from the crowd!
Creating a buzz about your business
This post is all about generating word of mouth and creating a positive buzz about you or your business.
If a friend recommends a great restaurant to you, you are massively more likely to go and eat there than you would be, if you’d found out about that same restaurant via an expensive advertisement. [...]
Trust me – We’re great!
This post is all about how to increase your sales and profits, by matching your actions to your promises.
Marketing & trust
Trust plays a BIG part in sales and marketing. That’s because we buy from people we trust. It’s also why testimonials and referrals are such powerful marketing tools. They provide a short cut to the [...]
It’s remarkable
Earlier this week, I was writing an article for my newsletter; all about how to generate valuable, word of mouth recommendations and have the marketplace saying great things about you. I was writing the article, whilst sat in the lounge of a London hotel, where I had been staying for a couple of days.
Word of [...]
Quick marketing tip
Here’s a quick marketing tip, which has helped thousands of people to massively improve their sales results.
One of the most common marketing problems businesses have, is reaching the right people at the right time. You need to get YOUR message in front of people, at the exact point where they are extremely interested in buying [...]
Getting your marketing balance right!
It’s a fact: People will only buy from you, if they believe that the value of your product or service (herein called a service), is significantly higher than its cost to them. If they believe they can get better value (or a better deal) elsewhere, they will go and spend their money somewhere else.
Equally, if [...]
Blog marketing & newsletter marketing
If you want to lower your costs, increase your sales and boost your profits, you need to get the most from online marketing. This post focuses on 2 forms of FREE online marketing, which you can use to achieve amazing results for your business; Blogging and Newsletters!
Online marketing is changing
Not that many years ago, online [...]
Being positive about your business
By Jim Connolly
In business, confidence is massively important! I’m not talking here about our self-confidence; but rather the level of confidence that other people have in us, our business and our services.
I would like to ask you a question!
When someone asks you; “how’s business?” – what kind of answers do you tend to give them?
If [...]
The value of your network
If you are one of those dedicated people, who invests a lot of their time developing a network of contacts, I have a question for you:
“How valuable to your business, (in financial terms), is your network of contacts?”
I ask this because in my experience, many small businesses focus almost exclusively on developing networks of people, [...]
The marketing power of association
It’s a fact; before someone becomes a client or customer of your business, they need to trust you. One of the fastest ways to create an image for your business, which people in the marketplace will trust (and desire), is to make “the power of association” a part of your marketing mix!
Marketing and short cuts
People [...]
Beating the credit crunch!
Whenever times are hard and the economy heads south, people (and businesses) have to think a lot harder before they spend their money. This is something we have seen time and time again during past recessions.
However, the ‘credit crunch’ has given us a MUCH BIGGER problem, because our potential clients not only have less [...]
First impressions count – even online!
How many times have you heard that; “first impressions count”? Well, it’s true – first impressions count for a great deal – especially in marketing. This is because, the first impression a business or a person creates with a potential client, is what forms the foundation of their relationship with them.
If that relationship is built [...]
Your marketing mix part 2 of 2
Part 1 of ‘The Marketing Mix‘ can be found by clicking here.
I am going to show you how to make your marketing more successful and more reliable, with something called your ‘marketing mix’. I am also going to give you a list and explanation of some of the most popular types of marketing, used by [...]
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- Accountancy Extra | Leeds, West Yorkshire Accountants
- Advertising Age website
- Alveston House Hotel | Bristol Conference Venue & Hotel
- Blog for profit
- Changing People | Womens Personal Development Resources Site
- Ideas blog
- Seth Godins Blog | Marketing & Business Development
- Small Business Website Marketing Blog
- TCP | Organizational Performance Experts in Illinois
- Tech News Blog | Tech news by Jim Connolly
- The official Jim Rohn website
- Web Design in Reading from MMD