Here's a great way to make your business stand out from the crowd for all the right reasons! A common marketing problem Most businesses really struggle to develop something uniquely valuable about their services. That's why your local; accountants, designers, insurance companies and recruitment firms etc, seem so similar and find they have to sell their ...
This post is all about generating word of mouth and creating a positive buzz about you or your business. If a friend recommends a great restaurant to you, you are massively more likely to go and eat there than you would be, if you'd found out about that same restaurant via an expensive advertisement. ...
This post is all about how to increase your sales and profits, by matching your actions to your promises. Marketing & trust Trust plays a BIG part in sales and marketing. That's because we buy from people we trust. It's also why testimonials and referrals are such powerful marketing tools. They provide ...
Earlier this week, I was writing an article for my newsletter; all about how to generate valuable, word of mouth recommendations and have the marketplace saying great things about you. I was writing the article, whilst sat in the lounge of a London hotel, where I had been staying for a couple ...
Here's a quick marketing tip, which has helped thousands of people to massively improve their sales results. One of the most common marketing problems businesses have, is reaching the right people at the right time. You need to get YOUR message in front of people, at the exact point where they are extremely interested in buying ...
It's a fact: People will only buy from you, if they believe that the value of your product or service (herein called a service), is significantly higher than its cost to them. If they believe they can get better value (or a better deal) elsewhere, they will go and spend their money somewhere else. Equally, if ...
If you want to lower your costs, increase your sales and boost your profits, you need to get the most from online marketing. This post focuses on 2 forms of FREE online marketing, which you can use to achieve amazing results for your business; Blogging and Newsletters! Online marketing is changing
By Jim Connolly In business, confidence is massively important! I'm not talking here about our self-confidence; but rather the level of confidence that other people have in us, our business and our services. I would like to ask you a question! When someone asks you; "how's ...
If you are one of those dedicated people, who invests a lot of their time developing a network of contacts, I have a question for you: "How valuable to your business, (in financial terms), is your network of contacts?" I ask this because in my experience, many small businesses focus almost ...
It's a fact; before someone becomes a client or customer of your business, they need to trust you. One of the fastest ways to create an image for your business, which people in the marketplace will trust (and desire), is to make "the power of association” a part of your ...
Whenever times are hard and the economy heads south, people (and businesses) have to think a lot harder before they spend their money. This is something we have seen time and time again during past recessions. However, the ‘credit crunch’ has given us a MUCH BIGGER problem, because our potential clients not only have less ...
How many times have you heard that; “first impressions count”? Well, it’s true – first impressions count for a great deal – especially in marketing. This is because, the first impression a business or a person creates with a potential client, is what forms the foundation of their relationship with them. If that relationship is built ...
I am going to show you how to make your marketing more successful and more reliable, with something called your marketing mix. I am also going to give you a list and explanation of some of the most popular types of marketing, used by small and medium sized businesses. I strongly suggest you
