I was in a friends restaurant yesterday, when he received a tele marketing call from one of the many salespeople, who target his industry with cold calls. The call was made during lunchtime, on a Friday afternoon – a VERY busy time for city-based restaurants; as they deal with not only a large volume of diners, but diners, who need to get back to work quickly.
Here’s why this is a VERY bad move…
Do you have companies you buy from or stores / places you visit, where they make spending money with them an enjoyable experience for you? I'm sure you do, and this post will give you some of the reasons why you feel the way you do, when doing business with ...
As regular readers will know, I've made a career out of helping businesses and entrepreneurs achieve measurable sales results. Recently, I have started to use the term "bankable results" to refer to my style of marketing. This phrase was commented on by one of my readers and regular contributors,
Today, I would like to share some ideas with you, about the importance of timing in the sales process. The idea for this post came to me, whilst standing in a queue last night buying some milk! While I was waiting to be served, I noticed that the shop had ...
This post is all about how to market your business, without ever having to worry about the threat of competition. I decided to write this after receiving an email from a reader, Elizabeth, who asked me a great question. Elizabeth wanted to know why I promote the websites and blogs ...
If you have been reading my newsletter over the years or my previous blog posts, you will know that I am passionate about helping as many people as possible to grow their businesses, increase their sales and boost their profits. Link love That's why I'm ALWAYS looking for new ways to give something ...
Whatever line of business we are actually in, we are always a professional problem solver. People pay us to solve their problems - think about it: If you have a web design business, you solve the problem of ugly, ill-functioning websites. If you have an insurance business, you solve the problem of unprotected risks ...
As some of my more eagle-eyed readers will have noticed, I have just added a new page to this website; all about my popular 1 Year Marketing Program. If you are serious about dramatically improving your sales and profits, this program is exactly what you need!
One of the most common marketing mistakes I see small businesses and consultants make, is that they set their fees or prices too low. They claim to offer a valuable, high quality service, but then lose credibility (and sales), by offering that service for a bargain basement fee. In this blog post, ...
By Jim Connolly - www.jimconnolly.com I have just been reading some dreadful marketing advice; given by a self-proclaimed 'marketing guru,' to the owner of a small business. The advice was in answer to a question posted on Twitter. The advice was totally incorrect and showed that this ...
A marketing tip - by Jim Connolly At the recent Olympic Games, every athlete knew exactly what the ‘personal best’ figures for each of their competitors was. That’s because it’s almost impossible to succeed at anything, unless you know what you are competing against! Equally, to
In marketing, clarity is extremely important! Your marketing messages need to clearly state what you do, what the benefits of your services are and why a potential client should do business with you or buy from you! Clear marketing Clear marketing messages command a potential client’s attention with laser-like precision! Sadly, most small businesses use a ...
Here's a quick marketing tip for you, which will help you get a better response rate from all your written marketing. To increase the success of your mailshots, advertising, email marketing and the number of leads you get from your website: Use as few words as you can to get your message ...
Research plays a major role in marketing. As a business owner or salesperson, you need to know what your competitors charge for their services, what guarantees they provide and the kind of customer service they offer etc. Armed with this essential information, you can make sure your services are the most valuable in the marketplace. Competitor ...
