If you run a business, you will already know how precious your time is. This is why it’s so important to ensure that you avoid time wasters, and that’s what this post is all about.
One of the biggest time sucks in business, are those seeking free advice from you, with no intention of repaying you in any way. Often, these time wasters will disguise themselves as prospective clients or customers, in an effort to get the benefit of as much free information from you as possible.
These are the time wasters I am going to focus on in this post…
Read the full article »
Today, I would like to share some ideas with you, about the importance of timing in the sales process. The idea for this post came to me, whilst standing in a queue last night buying some milk!
While I was waiting to be served, I noticed that the shop had some pumpkin shaped, Halloween chocolate on [...]
Read the full article »
Did you start using Twitter in order to waste a stack of time attracting “followers”- Or to generate more sales, leads and business connections?
Did you invest in those expensive brochures in order to watch them slowly go out of date – Or to increase the effectiveness of your marketing?
Did you invest in your [...]
Read the full article »
Here are 7 simple things you can do, to increase the number and the quality of your sales leads and enquiries. Take a look through this short list and see how many of them you are already doing.
1. Ask
Think of the contacts you have, who already have access to your ideal [...]
Read the full article »
You can’t open a newspaper or watch a news report these days, without hearing how bad the economy is. The media’s focus is pretty-much exclusively on huge, national and multinational companies, reporting drops in profits and job cuts.
However, whilst many huge corporations really struggle right now, there are countless small businesses out there, doing really [...]
Read the full article »
In this post, I am going to show you how to get massively better results from your advertising – starting right now!
Making advertising work!
If you tried advertising in the past and found that the only winner was the person who sold it to you, you’re not alone. Over the years, I have helped market the [...]
Read the full article »
With so many buzz words and marketing ideas flying around, it’s easy to forget the basics. That’s why I wanted to share something with you today, which really helps us focus on what’s important.
4 ways to grow a business
As Jay Abraham said so concisely, many years ago; there are only 4 ways to grow a [...]
Read the full article »
Judging by my inbox and the comments on this blog, it seems that the current recession is having a very different impact on different people. That’s to be expected, yet I’m seeing businesses of similar sizes, in the same industries and the same region having totally different experiences.
Recession marketing
I wrote a while ago, about how [...]
Read the full article »
This post is all about how you can increase your sales and enquiries, by using a targeted approach to your marketing.
A great product or service, with an excellent marketing message, will still fail to generate sales – unless that message is reaching a targeted group of prospective customers. That’s why it’s so important for you [...]
Read the full article »
For most businesses, the first week in January is not the start of a New Year – It’s simply the chance to live the same old year over and over and over again!
They carry on investing their time and money in all the wrong places and thus, they get the same kind of results. Such [...]
Read the full article »
As we move into a brand new year, I would like to share one of the simplest, yet most valuable pieces of advice I know with you.
Don’t mistake movement for progress!
Progress is not the result of hard work. If hard work were the secret to success, our grandparents would have been millionaires! Progress only comes [...]
Read the full article »
A blogger recently told me how his analytics software was unavailable for several days.
He went on to say how much more he enjoyed blogging and social networking his business during that period; without the pressure of checking ‘the numbers’ after everything he did.
Freedom to blog and connect
He kept saying how he enjoyed the freedom to [...]
Read the full article »
The results are in and I can now let you know what’s happened since I started this exciting marketing experiment!
As many of you already know, jimsmarketingblog.com offers everyone who comments here a special reward; something called a do-follow link. This is great for my readers, as it means when you comment here, your link actually [...]
Read the full article »
Would you like to gain a massive marketing advantage and boost your sales? Then find a way to market your services, which is NOT already being used by your competitors!
Take a look at the businesses in your local area and you will notice something interesting.
You will see that businesses in the same industry, advertise in [...]
Read the full article »
One of the common factors behind all successful businesses, is that they use a strategic approach to their marketing rather than a tactical approach. So, what’s the difference?
Strategic marketing
In short, businesses that take a strategic approach to their marketing, think ahead and plan ahead. They ‘compound’ many marketing activities together to leverage the best possible [...]
Read the full article »
Isn’t it strange how people think about money? There are people who happily spend £3 a day on a coffee at Starbucks, but who wouldn’t dream of investing that same £60/£70 a month on SEO for their website / blog or even a private health plan or gym membership!
For those of us involved in sales [...]
Read the full article »
Here’s a quick tip, which can help you MASSIVELY increase the effectiveness of your marketing!
It’s all about focus
Whenever you write any form of marketing material, it’s extremely important that your message is focussed 100% on your core prospective client base.
Many small businesses use a scatter-gun approach to their marketing messages and as a result, they [...]
Read the full article »
One of the fastest ways to dramatically increase the number of sales you make, is to make sure you ‘close the sale’ at the right point in the negotiating process!
Why is timing so important to your sales success?
In any sales situation, there is a certain point in time where the prospective client or customer is [...]
Read the full article »
It’s a fact: People will only buy from you, if they believe that the value of your product or service (herein called a service), is significantly higher than its cost to them. If they believe they can get better value (or a better deal) elsewhere, they will go and spend their money somewhere else.
Equally, if [...]
Read the full article »
Recently, I have started getting a lot of emails from people; asking me a version of the same great question.
Here’s the question:
Jim, I hear that you don’t use any form of paid advertising or link exchanges – yet your posts often get dozens and dozens of comments. According to alexa.com (or whoever), this new blog [...]
Read the full article »
