Do you get emails from people you don't know, asking you to do link exchanges with them? If you do, before you decide to do the exchange, please consider the following very carefully. Link Exchanges: A brief overview The reason people want you to exchange links with them is ...
There has been a lot of talk in recent weeks, about probable changes to the way that Google ranks search engine results. The general belief is that mentions (links) to your site from social media sites are starting to play a bigger role in where Google ranks you. Because of ...
How many Internet users have the same name as you? For most of us, the answer will be in the thousands, tens of thousands, hundreds of thousands or more. Right now, this represents a challenge for a growing number of consultants, entrepreneurs, trainers and authors etc, who trade or work in their own names. That's because ...
In yesterday’s blog post, I wrote about the mindset that says it’s ok to piss-off 99.9% of people you contact, to reach that 0.1%, who may listen to or read your message. That post was about cold calls from unprofessional tele-marketers, but the same applies to other forms of impersonal, mass produced junk marketing too.
For example…
Have you noticed how some of the people who comment here, do so without using their name? The reason you are seeing this, is because they are trying to build links back to their websites or blogs, which contain anchor text, that will help their SEO.
From an SEO perspective, this can be effective, however, by commenting with a marketing phrase, which does not include their name at all, it makes the comments seem impersonal.
It’s hard for the readers or myself to build a dialogue or connect with someone in the comments, who calls himself “Cheap PC Spares!” Here’s an alternative approach…
I've had a few emails this week, after technorati.com ranked this blog inside the world's top 10 small business blogs for the first time. Whilst this ranking will go up and down all the time, to have actually reached that spot ...
One of the first rules of business is not to rely too heavily on any 1 client or customer, for the majority of your income. If you do, and that customer goes broke or takes their business elsewhere, you're in BIG trouble! Even if that customer just decides to ...
Way back in November 2008, I decided to start an experiment. Against the advice of a few SEO professionals, I decided to see what would happen, if I offered 'dofollow' links from the comments section of this blog. I have been able to take this gamble, because this blog is 100% free of advertisers, affiliates and ...
One of my favourite sayings is; "start with the end in mind." In other words, make sure you know what your outcome is, before you decide to take action. I was thinking about this earlier, when I received an email from a reader, who had just realised that the time and money she ...
Here's a quick blog marketing tip, to help you reach more targeted readers with your blog. Focus on people - not 'traffic' Take a look at the search terms that people most frequently use, when they arrive on your blog from the search engines. Then, write a blog post about that subject and you will often attract ...
As any of my regular readers will know, me and Google have a very strange relationship! I decided to write this blog exclusively for people and develop it's readership via 'social media marketing.' As a marketing professional, I wince when I see blogs, which are clearly written primarily to score SEO points; with the actual ...
It's almost 2 weeks since I started an experiment on jimsmarketingblog.com. I wanted to see what REALLY happens when a blog offers a valuable, 'do-follow link' to everyone who comments there. What does 'do-follow' mean? In brief, every time you comment on my blog, you will receive
An open letter to the Google algorithm . Dear Google algorithm, I see from what you have done that I have REALLY offended you. You have reduced the amount of traffic you send here by 50%, so you must be very angry with me. In view of this, I just want you to hear my side ...
Because of the amazing growth of this blog, since I started marketing it just 9 weeks ago, I am getting a lot of people asking me the same question: Could you take a quick look at my blog / website Jim and give me some tips for how to get more traffic? This question is based on ...
If you have been reading my newsletter over the years or my previous blog posts, you will know that I am passionate about helping as many people as possible to grow their businesses, increase their sales and boost their profits. Link love That's why I'm ALWAYS looking for new ways to give something ...
If you want to improve your marketing, boost sales and increase the profitability of your business; you need to understand and use the power of questions! In marketing - questions are like gold dust because... The questions you ask determine the answers you get! The answers you get determine the actions you ...
In this blog post, I am going to give you 3 great tips to improve the amount of leads, enquiries or sales you make from your website! But first, have you ever wondered why some of your competitors appear on the first page of Google, when you do an industry related search?
Whenever times are hard and the economy heads south, people (and businesses) have to think a lot harder before they spend their money. This is something we have seen time and time again during past recessions. However, the ‘credit crunch’ has given us a MUCH BIGGER problem, because our potential clients not only have less ...
I am going to show you how to make your marketing more successful and more reliable, with something called your marketing mix. I am also going to give you a list and explanation of some of the most popular types of marketing, used by small and medium sized businesses. I strongly suggest you
Research plays a major role in marketing. As a business owner or salesperson, you need to know what your competitors charge for their services, what guarantees they provide and the kind of customer service they offer etc. Armed with this essential information, you can make sure your services are the most valuable in the marketplace. Competitor ...
