In this post, I am going to show you a very simple way to make your marketing massively more powerful. Most small business owners / entrepreneurs have only a vague idea of what they want from their business. They tend to be highly-motivated and launch themselves like a rocket into their work. However, with a little ...
The results are in and I can now let you know what's happened since I started this exciting marketing experiment! As many of you already know, jimsmarketingblog.com offers everyone who comments here a special reward; something called a do-follow link. This is great for my readers, as it ...
Would you like to gain a massive marketing advantage and boost your sales? Then find a way to market your services, which is NOT already being used by your competitors! Take a look ...
One of the common factors behind all successful businesses, is that they use a strategic approach to their marketing rather than a tactical approach. So, what's the difference? Strategic marketing In short, businesses that take a strategic approach to their ...
Isn't it strange how people think about money? There are people who happily spend £3 a day on a coffee at Starbucks, but who wouldn't dream of investing that same £60/£70 a month on SEO for their website / ...
As this morning saw me attract my 8,000th 'follower' on Twitter, I thought it was a good time to share with you, how I have built my network of Twitter Associates thus far, (I don't like the word 'followers'.) Some background Whilst a few social media / marketing people have more followers ...
It's a fact: People will only buy from you, if they believe that the value of your product or service (herein called a service), is significantly higher than its cost to them. If they believe they can get better value (or a better deal) elsewhere, they will go and spend their money somewhere else. Equally, if ...
Recently, I have started getting a lot of emails from people; asking me a version of the same great question. Here's the question: Jim, I hear that you don't use any form of paid advertising or link exchanges - yet your posts often get dozens and dozens of comments. According to alexa.com (or whoever), this new blog ...
If you want to lower your costs, increase your sales and boost your profits, you need to get the most from online marketing. This post focuses on 2 forms of FREE online marketing, which you can use to achieve amazing results for your business; Blogging and Newsletters! Online marketing is changing
Generating high quality sales on a regular basis can be either really hard and stressful or really exciting and enjoyable. Sadly, for most businesses, making frequent high calibre sales is a struggle. It's easy to see why, when you look at what they do. They make life as ...
If you want to make sure you never miss a great marketing idea again, you can now subscribe to my massively popular marketing newsletter; using the box on the right hand side of this page! My newsletter is read in more than 80 countries around the world, by thousands of people just ...
The most effective way to grow a business, is to win new clients with great marketing; whilst keeping your existing clients happy with great customer service. Sadly, many businesses are strong in one of these areas and weak in another. I have experienced this first hand recently, when one of the service providers ...
If you are one of those dedicated people, who invests a lot of their time developing a network of contacts, I have a question for you: "How valuable to your business, (in financial terms), is your network of contacts?" I ask this because in my experience, many small businesses focus almost ...
If you want to improve your marketing, boost sales and increase the profitability of your business; you need to understand and use the power of questions! In marketing - questions are like gold dust because... The questions you ask determine the answers you get! The answers you get determine the actions you ...
Whatever line of business we are actually in, we are always a professional problem solver. People pay us to solve their problems - think about it: If you have a web design business, you solve the problem of ugly, ill-functioning websites. If you have an insurance business, you solve the problem of unprotected risks ...
As you may already know, I produce a very popular newsletter; with thousands of readers spanning more than 100 countries around the world. I have developed my newsletter without any form of paid advertising; everything has been achieved through my website, blog, referrals and forwarding! Here are a few ...
Imagine a building project, where the carpentry work was being carried out by an insurance broker, the electrical work was being handled by an accountant and where the bricks were being laid by a web designer! That project would be a total mess! Although the people ...
Here's one of the most valuable pieces of business advice I ever received. It was given to me by a retired accountant way back in 1995, a few weeks before I started my business. It is simply this: "Listen to what the marketplace is telling you!"
I wrote a post a while ago, saying that WordPress.com was a good place to host your business blog, if you were just starting out and wanting to 'test the water' as it were. However, since then I have been emailed by a reader; who pointed out some poorly publicised, but extremely ...
In this blog post, I am going to give you 3 great tips to improve the amount of leads, enquiries or sales you make from your website! But first, have you ever wondered why some of your competitors appear on the first page of Google, when you do an industry related search?
