When I started my first sales job, over 20 years ago, my boss gave me a piece of sales and marketing advice that has helped me generate millions of pounds worth of sales - and I am going to share it with you right now! "To make it in sales, fish for ...
One of the most common marketing mistakes I see small businesses and consultants make, is that they set their fees or prices too low. They claim to offer a valuable, high quality service, but then lose credibility (and sales), by offering that service for a bargain basement fee. In this blog post, ...
Marketing is all about developing trust. This is why I am always totally amazed, when I see an apparently legitimate company, using the exact same 'toilet paper web design' as used by online criminals, scammers and con artists! What is a 'toilet paper web design'? I coined the phrase 'toilet paper ...
By Jim Connolly - www.jimconnolly.com I have just been reading some dreadful marketing advice; given by a self-proclaimed 'marketing guru,' to the owner of a small business. The advice was in answer to a question posted on Twitter. The advice was totally incorrect and showed that this ...
As the owner of a business or someone involved in marketing, you should regularly ask your clients for feedback. 2 REALLY GOOD reasons why YOU need client feedback: Firstly, it allows you to spot opportunities that you would have missed AND avoid problems before they happen. For example, if you ask ...
A marketing tip - by Jim Connolly At the recent Olympic Games, every athlete knew exactly what the ‘personal best’ figures for each of their competitors was. That’s because it’s almost impossible to succeed at anything, unless you know what you are competing against! Equally, to
I saw a piece of marketing earlier today, which clearly demonstrated the power of a well-written marketing message. It was an advertisement for an Internet hosting company. It makes what 'sounds' like a very positive statement; regarding the quality of their service - until you think about what they are actually saying! Here's what their ...
I have an interesting marketing question for you; "if someone invented mailshots or ‘marketing letters' today, would you or your business actually use them?" Just imagine the sales pitch for a mailshot "I'm Bob from the Post Office and I want to tell you all about this new invention - mailshots! You know how ...
Here's a powerful marketing tip, which will show you how to massively increase your sales very quickly. It's also a super-fast way to boost your cash flow and sky-rocket your profits! In order for us to begin, I need to ask you something: "What additional, valuable products or services 'could' you offer to your existing clients, which ...
If you run a business and you want people to call you to enquire about your services or buy from you - NEVER use premium rate numbers for your sales phone line or main phone line! Here in the UK there are some misguided small businesses who (unbelievably) only offer a premium rate number for people ...
In marketing, clarity is extremely important! Your marketing messages need to clearly state what you do, what the benefits of your services are and why a potential client should do business with you or buy from you! Clear marketing Clear marketing messages command a potential client’s attention with laser-like precision! Sadly, most small businesses use a ...
Whenever times are hard and the economy heads south, people (and businesses) have to think a lot harder before they spend their money. This is something we have seen time and time again during past recessions. However, the ‘credit crunch’ has given us a MUCH BIGGER problem, because our potential clients not only have less ...
I am going to show you how to use attraction marketing to attract leads and sales! Please do not confuse this with the so-called 'law of attraction!' In fact, if you use the ideas I am about to share with you, you will never have to chase; business, income, sales, clients or leads ever again.
I am going to show you a simple, high leverage way to generate stacks more sales super-fast; WITHOUT you having to invest a penny more on marketing! This is a step by step guide that anyone can follow, which can generate an almost unlimited amount of sales for you; with very little effort on your ...
In my opinion, when it comes to winning business, 'chamber of commerce style' networking events offer extremely poor value. Small businesses lose a fortune each year attending these networking events - when they could be getting far better results, for a fraction of the time and money they wasted on networking! Business owners and salespeople regularly ...
How many times have you heard that; “first impressions count”? Well, it’s true – first impressions count for a great deal – especially in marketing. This is because, the first impression a business or a person creates with a potential client, is what forms the foundation of their relationship with them. If that relationship is built ...
This post is all about how to get YOUR marketing letters opened. When a company sends out a mailshot, it does so in order to generate enquiries or sales. Of course, in order for these marketing letters to work, they must first be opened and read! After all, you can have the strongest, most compelling and ...
Here's a quick marketing tip for you, which will help you get a better response rate from all your written marketing. To increase the success of your mailshots, advertising, email marketing and the number of leads you get from your website: Use as few words as you can to get your message ...
There's a common marketing myth, which is REALLY hurting a lot of salespeople and business owners! The myth is that there is a single, all-powerful marketing technique that they need to find; which will be the answer to their marketing woes. Your marketing mix However, successful marketing requires a multi-pronged approach - not a single 'magic bullet'! ...
Research plays a major role in marketing. As a business owner or salesperson, you need to know what your competitors charge for their services, what guarantees they provide and the kind of customer service they offer etc. Armed with this essential information, you can make sure your services are the most valuable in the marketplace. Competitor ...
