Jim's Marketing Blog » subscribers http://jimsmarketingblog.com Marketing advice & marketing tips for small businesses & entrepreneurs. Sat, 31 Jul 2010 08:29:28 +0000 en hourly 1 http://wordpress.org/?v=3.0 Content worth sharing http://jimsmarketingblog.com/2009/03/23/content-worth-sharing/ http://jimsmarketingblog.com/2009/03/23/content-worth-sharing/#comments Mon, 23 Mar 2009 22:05:22 +0000 Jim Connolly http://jimsmarketingblog.com/?p=1435

I received a newsletter earlier today. However, I have no idea who the sender was or why he decided to send it to me. I have no recollection of ever subscribing to it, so I decided to un-subscribe.

That’s when I noticed that there was no un-subscribe option!

Newsletter marketing

Yes, it’s possible someone subscribed to this newsletter using my email address and that the newsletter’s sender doesn’t send confirmation emails.

However, to send anyone a newsletter or any piece of email marketing, with no option to un-subscribe, is a mistake. People hate to feel trapped and to use this kind of approach with one’s marketing is a massive mistake and totally counter productive.

I can’t see anyone recommending a newsletter – even a great one – if they know you can’t get off the subscriber’s list, once you are on it.  Equally, I can’t see anyone wanting to do business with a company, which attempts to trap people with its marketing.

If you want to develop a successful newsletter, make the content worth sharing and make it super-easy for people to share it, subscribe to it and un-subscribe from it.

People love to share great content with their friends and they will remain loyal readers and advocates of your newsletter, for as long as they believe it offers them outstanding value.

If you found this information useful, just think how much more successful your business can be, with you & I working together on your marketing! To see how I can help you attract more high quality clients or customers than ever before, read this!

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]]> http://jimsmarketingblog.com/2009/03/23/content-worth-sharing/feed/ 21 13 years this week since… http://jimsmarketingblog.com/2008/12/14/13-years-this-week-since/ http://jimsmarketingblog.com/2008/12/14/13-years-this-week-since/#comments Sun, 14 Dec 2008 19:11:26 +0000 Jim Connolly http://jimsmarketingblog.com/?p=479

It’s 13 years this week, since I got my first ever email address!  At the time, even though I only knew a few people who used email, it was clear to me that email had massive potential for me and what was then, my new business.

email marketing newsletter salesNow that pretty-much everyone uses email, it’s interesting to me that so few businesses and entrepreneurs use email marketing effectively!

For example: Buying email lists & sending ads

When you buy an email database, it’s often just a list of people who are getting SLAMMED with junk mail and spam. Why?  Because the same people, who are on the email list that YOU just bought, are on all the other lists too!  As a result, they will have either changed their email address or they will only accept email from their ‘white list’ of approved contacts.  In either case, your latest offer is NOT going to reach them!

By contacting a stranger with an advertisement, you miss the point totally!  That’s because the ‘average’ person these days is not as stupid as some marketers seem to think – far from it.

In fact, the marketplace has never been better informed or more hacked-off at the amount of advertising they receive, than they are today! If you want to gain the trust of a prospective client or customer these days, you need to engage them first; rather than just throw more adverts at them.

If you want to REALLY succeed using email marketing, it’s my experience that the best route is to build your own list of subscribers, and contact them using an informative, valuable newsletter.  In fact, I have a few tips for you here; based on my own newsletter, which is read by thousands of people from more than 100 countries.  This newsletter generated over a hundred thousand pounds for my business in its very first year – starting with an initial readership of just 29 people!

By the way, the free newsletter guide I mentioned earlier is part of a series I am planning. If you have any questions regarding newsletter marketing, either contact me here or leave a comment.

If you found this information useful, just think how much more successful your business can be, with you & I working together on your marketing! To see how I can help you attract more high quality clients or customers than ever before, read this!

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