This post is all about how to increase your sales and profits, by matching your actions to your promises. Marketing & trust Trust plays a BIG part in sales and marketing. That's because we buy from people we trust. It's also why testimonials and referrals are such powerful marketing tools. They provide ...
It's a fact: People will only buy from you, if they believe that the value of your product or service (herein called a service), is significantly higher than its cost to them. If they believe they can get better value (or a better deal) elsewhere, they will go and spend their money somewhere else. Equally, if ...
