Tag Archive: testimonials

Trust me – We’re great!

April 27, 2009
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This post is all about how to increase your sales and profits, by matching your actions to your promises.
Marketing & trust
Trust plays a BIG part in sales and marketing.  That’s because we buy from people we trust.  It’s also why testimonials and referrals are such powerful marketing tools.  They provide a short cut to the [...]

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Getting your marketing balance right!

November 17, 2008
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It’s a fact: People will only buy from you, if they believe that the value of your product or service (herein called a service), is significantly higher than its cost to them.  If they believe they can get better value (or a better deal) elsewhere, they will go and spend their money somewhere else.
Equally, if [...]

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