Is your marketing shouting at people?

If you go into Starbucks today and start shouting at the people around you, you will definitely grab their attention. However, it’s not the kind of attention you want to attract. Many small businesses use a very similar approach with their marketing. In an effort to capture attention, they act in a way that gets them noticed, but for all the wrong reasons.

They not only fail to generate new business; they can permanently damage the reputation of their business too.

Some examples of how companies shout at people with their sales and marketing:

* Adding people to their newsletter list, without permission. It’s spam.
* Spamming people on Twitter.
* Meeting people at networking events and using that transparent crap; “tell me about your business and how I can help you.” Wake up, it’s not 1985 any more!
* Asking people to join their Linkedin network, claiming they worked with them (when both parties know it’s a lie.)
* Unwanted telemarketing calls to people’s homes at 8pm. Just what you need when getting a young child to sleep or relaxing after a hard day….

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