Tag Archive: value selling

Getting your marketing balance right!

November 17, 2008
18 Comments - Have your say: Leave a comment!

It’s a fact: People will only buy from you, if they believe that the value of your product or service (herein called a service), is significantly higher than its cost to them.  If they believe they can get better value (or a better deal) elsewhere, they will go and spend their money somewhere else.
Equally, if [...]

Read the full article »

How to make sales the easy way!

October 14, 2008
22 Comments - Have your say: Leave a comment!

Generating high quality sales on a regular basis can be either really hard and stressful or really exciting and enjoyable.  Sadly, for most businesses, making frequent high calibre sales is a struggle.  It’s easy to see why, when you look at what they do.
They make life as hard as they possibly can for themselves, by [...]

Read the full article »