Have you ever heard of the term; buyer's remorse? This post will explain a little about what it is and how to stop it from hurting your business! Buyer's remorse Buyer's remorse is the name given to that feeling we get, when we buy a product or service and then discover something that makes us wish we hadn't. ...
Have you ever wondered how things would change, if every company you dealt with, treated you as if you were the husband or wife, parent or child, of it’s owner?
Most companies genuinely try hard to make the customer experience as good as possible, but many set their gold standard for service, too low. This is because they allow the typical customer experience within their industry or profession to determine what counts as either good or average. Here’s why YOU need to avoid this…
This quick marketing tip is all about the marketing power of being one of a kind in a world full of blandness. One of the many common characteristics of successful businesspeople, is that they have the courage to be different. I'm not talking about being different just for the sake ...
One of the many things people find really strange about me, is that I don't watch reality TV shows. That's because, as an experienced marketing professional, I know what's happening behind the programs and they ...
Here's a great way to make your business stand out from the crowd for all the right reasons! A common marketing problem Most businesses really struggle to develop something uniquely valuable about their services. That's why your local; accountants, designers, insurance companies and recruitment firms etc, seem so similar and find they have to sell their ...
This post is all about generating word of mouth and creating a positive buzz about you or your business. If a friend recommends a great restaurant to you, you are massively more likely to go and eat there than you would be, if you'd found out about that same restaurant via an expensive advertisement. ...
Earlier this week, I was writing an article for my newsletter; all about how to generate valuable, word of mouth recommendations and have the marketplace saying great things about you. I was writing the article, whilst sat in the lounge of a London hotel, where I had been staying for a couple ...
Here's a quick marketing tip, which has helped thousands of people to massively improve their sales results. One of the most common marketing problems businesses have, is reaching the right people at the right time. You need to get YOUR message in front of people, at the exact point where they are extremely interested in buying ...
It's almost 2 weeks since I started an experiment on jimsmarketingblog.com. I wanted to see what REALLY happens when a blog offers a valuable, 'do-follow link' to everyone who comments there. What does 'do-follow' mean? In brief, every time you comment on my blog, you will receive
