If you want better results for your business, how do you feel about making the changes required?
The challenge with change
On one level, we know that in order for us to improve, we need to change, yet on another level, we tend to find change uncomfortable. As a result, many people stick within their comfort zones and only really push themselves when faced with some kind of emergency.
Small business owners worldwide will be looking ahead right now, hoping to improve their revenues and profits. They want more from their business in the year ahead, than they achieved over the past 12 months. But how many will be seriously prepared to make the changes required for the success they want? In my experience, very, very few. Most will prefer to stick with what they know and just make marginal changes.
Marginal changes are fine, if someone is only marginally off track. Although marginal changes can create significant results, this only happens when the basics are already in place. Many small business owners need to make a more significant change. A change in their mindset. Their businesses are often seeing little if any worthwhile growth, or revenues / profits have dropped. They are looking to the future with apprehension, rather than excitement. This is NOT what they started a business for!
People start a business in order to enjoy a better lifestyle; doing work they enjoy, with more freedom and a better income. Yet, many “accidentally” develop a business that requires more of their time, offers little freedom and in many cases, a lower income than a regular job.
If you are serious about wanting more from your business, you need to take intelligent action. This means finding out exactly what you need to do and then doing it, without excuses. Anything else is a waste of your time. Even so, small business owners are more likely to try and develop a successful business, during the worst economy in living memory, with only a foggy idea of what to do! These people often work hard, doing the wrong things correctly. That’s the opposite to intelligent action and it’s why the vast majority of small businesses fail.
We all have the freedom to just make marginal changes, follow the wrong plan or have no plan at all. It’s easier in the short term, but the long term price for that approach is horrendous.
Helping direct the process of change
Change is something that happens to us all, all the time. By deliberately guiding the course of that change, we get to live the life we want, or at the very least, something darn close to it.
Do the right things, correctly. If you work hard but don’t know what to do, find someone with the answers. If you already know exactly what to do, but have not been applying it into your business, start today (right now!) When you do, the sky’s the limit.
Reignite the passion that caused you to start your business in the first place, and adjust your income up, to fit the lifestyle you originally wanted. There’s no need for you to adjust your lifestyle down, to fit the current limitations of your business / income.
It’s always YOUR choice!