Today, I thought I would share a very quick, yet very powerful copywriting idea with you. It’s all about the power of reasons and it can dramatically improve your copywriting results!
The power of reasons
If you give someone a request, it has been proven time and again that they are massively more likely to comply, if you give them a reason. By the way, Brian Clark covers this as part of this excellent persuasive writing post on copyblogger.
As you might expect, if you give people a GREAT reason to do something, there’s a good chance they will do it. However, even if you give them a relatively weak reason, they are still more likely to take action, than if you give a request, with no reason. In other words, from a conversion perspective, it’s best to explain WHY you want someone to do something, rather than just ask them.
Here’s an example of what I mean. Imagine you want people to to subscribe to your newsletter. You would almost certainly get a significantly better response by offering them a reason to subscribe, rather than just asking them to. Look at the following 2 requests:
Subscribe to our newsletter today.
Subscribe to our newsletter today, for the latest news, information and special offers.
So, whenever you ask your readers to do something, give them a reason. The better the reason, the more likely they are to proceed. If you want to show your friends how helpful, wise (and cool) you are, share this post with them!
…see what I did there ;)