If your business isn’t growing as fast as you want it to, today’s post is written just for you.
It always looks closed
I took my friend to his chiropractor recently. As we arrived, I asked him if he was sure he had the correct appointment time, as the place wasn’t open. “Oh, it is open”, he replied. “It just always looks like it’s closed”. There were no lights visible from outside, the door was closed and there was no open sign on the door. It looked to all the world as if it was closed.
I was introduced to the chiropractor and as always when I meet a business owner, I asked him how business was. He explained that business was very slow. Hardly surprising, as he’s losing the vast majority of the passing trade he’s paying for, by locating his business on the high street.
Ignorance is not bliss
Like the chiropractor in that example, many small business owners are totally unaware of the marketing mistakes that are hurting their business. They wrongly assume their poor results are due to the economy, lack of demand or aggressive competition.
In reality, a poorly performing business is paying the price [literally] for the owners decision NOT to do the right things, correctly.
Instead, they dabble. Why? Usually, it’s because they think driving their business into the ground is less risky than getting the expert help their business is screaming out for.
The lesson here is simple
Don’t look outside for excuses when a business isn’t doing well. Instead, look inside for ways to improve the elements you can control. Thankfully, when it comes to marketing and growing your business, it’s the things you can control that make all the difference.