How sensitive are you, to the problems facing your prospective customers? I ask this question for a good reason. The most effective marketing is built on a foundation of empathy.
Think about it:
- The vendors you are most loyal to are those who take the best care of you.
- The vendors you tell your friends about are those who go the extra mile for you.
- The vendors you feel closest to are those who show they understand you.
- And the vendors you appreciate the most are those who genuinely appreciate you.
Despite this, most marketing lacks empathy. It’s cold. Cold and based around what the vendor wants. So we see a series of sales pitches, special offers and gimmicks. It’s stripped of empathy, yet that human connection is the most valuable part.
Business is all about people
More specifically, it’s about how people feel. That’s because our feelings are what drive the decisions we make and the actions we take.
In short, feelings are what cause people to hire you, buy from you, recommend you and remain a loyal customer.
You care about your customers and the marketplace. But you need to make sure they know. When you do, it will change the way they feel about you. And those positive feelings make all the difference.