As a business owner, the fears you have are largely the same as your competitors. This presents you with an amazing opportunity.
You see, when you avoid doing the things you fear, you also avoid doing the things your competitors fear. In other words, whatever you’re avoiding, they’re avoiding too!
This means whatever it is, is going to be in very short supply.
Here’s why this matters:
- Lack of supply = scarcity.
- Scarcity = value.
If you want to be in demand. If you want to avoid selling based on price. If you want to stand out. Learn to embrace the things you fear. That feeling of fear that usually blocks you, could actually be your inner compass, telling you that you’re on the right track.
Tip: Here are some specific examples of what to do.