I think you’re going to find this extremely useful, so I had to share it with you today.
I have 3 questions for you to ponder. They’re simple questions. However, they can put you on track to attract massively more clients. Not only that, these will be clients who are an ideal match for you and your business!
Attracting your ideal clients
I want you to think about what happens when someone visits your website, sees your social media updates, reads your newsletter or consumes your podcasts or videos, etc.
Now answer the following 3 questions:
- Does it tell them who you are?
- Does it tell them what you stand for… the things that really matter to you?
- Does it give them a reason to switch from their current provider to you?
The majority of small business marketing fails on not one, but all three of those questions. It fails to tell us who they are, what they stand for or why we need to leave our current provider for them.
And without those essential questions answered, there’s nothing whatsoever to motivate anyone to give a rat’s ass about them.
You have a personality. Your business has one too: a way of working, which is your way of doing things. You have things you care passionately about. These are also reflected in the way you work. You have, or can find, powerful reasons why someone should hire you or buy from you. And it’s that mix, which sets you apart, helps you stand out, attracts attention and inspires people to hire you.
So don’t keep it a secret.
Look at your marketing copy. Review your blog, newsletter, social media, podcast / videos… whatever. Then make sure they communicate all that’s meaningfully different about you. In other words, give your marketing your DNA. Your fingerprint.
When you do, your marketplace will have something to connect with. And those in your marketplace who value your message, will be drawn to you.
That’s right: You won’t just attract enquiries. You’ll attract enquiries from people who value the very things, which you and your business value. These are your IDEAL prospective clients or customers. Just think about that for a moment.
Tip: If you’d like to know how and why to stand out, even in an extremely competitive marketplace, read this.