Your friends, colleagues, customers and contacts have something in common.
They’ll remember what you did when times were tough for them. They’ll recall how you treated them when they needed a break… when your support meant everything.
Yes, even those who fail to say thank you, will remember you. Not everyone finds it easy to show gratitude, especially when they’re embarrassed by their situation.
Of course, the opposite is also true
They’ll soon forget yet another pat on the back, when they’re going through a boom period. And they’ll quickly forget yet another offer of help, when they clearly have absolutely no need for it.
As a business owner, you already know that your time is scarce. So, use it wisely. Where it can have the greatest impact.
Tip: If you think there’s no commercial case for kindness, remember that the process of giving and receiving, starts with the giving part. Here’s what you need to know.