Before you pull the trigger on your next marketing effort, here are 3 questions your prospective customers need you to answer.
- I’m busy. Why should I give you my attention?
- Your competitors all claim to go the extra mile. They all claim to offer a great service. What meaningful reasons are there, for me to risk switching to you from my current provider?
- I’ve never done business with you before. Why should I trust you?
By answering all 3 questions in a meaningful way, you’ll set yourself apart from the vast majority of your competitors. You’ll capture attention, create a motivational message and build the trust required, to inspire your marketplace to respond.