Is your business both focused and flexible?
Those words almost sound like opposites. They’re not. In business, they work together beautifully.
- It’s essential to know what you want to achieve and to stay focused on it.
- However, you also need to remain flexible regarding how it happens. Then, as new information and opportunities come along, you can adjust your approach.
So, you remain both focused and flexible.
You couldn’t buy a cup of coffee from Starbucks
It’s true. Starbucks had already been in business for several years (and opened its first 5 stores), before you could buy a cup of coffee from them. Until then, you could only buy their coffee beans. Flexible thinking allowed them to identify a new opportunity.
Starbucks’ focus remained the same: to build a successful coffee business. However, their approach changed.
And Apple only sold computers and software
Apple’s surge to being the world’s most valuable company started with a pivot. Initially, Apple was exclusively a computer company. Steve Jobs decided to enter the music industry, with the iPod and iTunes. Then, Apple pivoted again, creating the iPhone. If iPhone were a company by itself, it would be bigger than Coca-Cola and MacDonald’s… combined!
Apple’s focus remained the same: to create beautifully designed technology. However, their approach changed.
Learn from the success of others, my friend. Remain focused on what you want to achieve, but be extremely flexible on how you achieve it.
P.S. For more ideas on how to make this work for your business, I’ve written this:
Agile Thinking – A new mindset for a new landscape.