Marketing Tip: Getting noticed

Your clients or customers have something in common. Something that you need to be aware of, if you want to market your business successfully.

It’s simply this. They notice things. For example, they notice:

• When you treat them like stars in order to get their custom, then treat them like numbers once you have it.
• When you promise their project will be delivered on schedule, but you’re late.
• When you’re more focused on what’s in it for you, than what’s best for them.

Thankfully, they also notice:

• When you treat them like stars in order to get their custom, then treat them like superstars once you have their custom.
• When you promise their project will be delivered on schedule, then deliver their project (and your promise) on schedule.
  
• When you’re more focused on what’s best for them, than what’s in it for you.

Not every client complains when they’re receiving a poor service. However, they’re highly likely to take their custom to a competitor.

Not every client says “thanks” when you’re delivering an outstanding service. However, they’re highly likely to remain your client and to recommend you to everyone.

People notice what you do. So do something worth noticing. And do it every day.