Why are some of your competitors doing better than you, when their service or product isn’t as good as yours?
People ask me this all the time. So, here’s the answer.
There’s a world of difference between the best… and the best marketed.
- The best selling book is never the best written book. It’s the best marketed book.
- The best selling album is never the best album. It’s the best marketed album.
- And the best selling food brand is never the most nutritious. It’s the best marketed brand.
The best marketed providers have the right story and they know exactly how to deliver that story, to the correct people. This works, even when what they offer is average. It’s a proven way to grow an extremely profitable business.
Unless the best providers also have the best marketing, the average providers will eat their lunch every time.
That may not sound fair. But it’s how things are.
So, what do you plan to do about it?