My good friend Andy used to own 3 very successful gyms in London. When he sold them, he’d made enough money to retire to Miami, with financial security for the rest of his life. He was just 42 at the time.
Andy told me that when he was hiring a new salesperson, he’d always ask; “how much do you spend a year on gym membership?”. He knew that someone who wasn’t investing in gym membership, would struggle to convince others to.
Money talks. It says where our priorities are. A coach who doesn’t invest in coaching, a writer who doesn’t buy books, a consultant who doesn’t invest in consulting… these people are all telling us something.
And it’s something important, too.
They’re telling us there’s a serious disconnect. A disconnect between what they do and what they value. A disconnect between what they do and what they want their clients or customers to do.
Any business owner who doesn’t believe in the value of what they do, sets a very low ceiling on their potential. Because the marketplace can spot insincerity a mile away.